We are FBC UK, Fox's Burton's Companies! ......And we bake the UK's most incredible biscuits (we might be slightly biased, but we will leave that for you to judge).
FBC UK was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming together to create one unique, integrated company.
We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky, to name just a few. We are proud manufacturing partners to some of the biggest UK retailers and household names. We bake our incredible biscuits at eight bakeries across the UK, located at Isle of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley & Dorset and our HQ in St Albans. Together, we employ circa 4,000 amazing colleagues across all our locations.
We are currently the second biscuit manufacturer in the UK market with a strong ambition of becoming UK Market Leader.
Whilst we know that we have delicious products we also know that that the key ingredient to our success is our people, and the passion we have for our brands. You could be the jammy to our dodger, party ring to our Fox's or the choc-chip to our Maryland?! We knead people with innovative ideas, an entrepreneurial spirit, and the commitment to drive FBC UK to success
We are committed to building an inclusive workforce that feels empowered to build a fulfilling and successful career. By embracing diversity, equity, and inclusion (DEI) we create a supportive environment for people to thrive and strive to have more positive impact.
We understand that having formal and on-the-job learning opportunities is key to our colleagues' professional and personal growth. We are committed to providing an environment where everyone can learn from each other and grow through a variety of learning experiences.
Our colleagues make our business special. With strong community values, we believe FBC UK is a more prosperous and fun place to work when people feel free to be themselves. We believe in the power of being authentic, entrepreneurial and supporting each other whilst meeting our business goals.
About the Role
We are looking for an ambitious and self-starting Brand Manager with a passion for launching NPD and developing great external relationships to help us continue to drive our range of great tasting sweet biscuits, working across Mars Biscuits portfolio.
This might be the first you have heard aboutour partnership with Mars Confectionery. We create, innovate and bake biscuits across the following household brands. Maltesers, Mars, Galaxy, M&M, Bounty & Twix to name just a few. All baking takes place at our UK based bakeries.
Our Maltesers Biscuit launch was the biggest biscuit launch of 2020, winning multiple awards. In the last 4 years we have created a 30 million RSV portfolio across UK and International markets - with launches in South Africa and Australia in 2022.
The individual should be able to identify and understand consumer insight to support the development of creative solutions which in turn drive consumer preference, ultimately to drive incremental revenues for the Company and our customers & partners.
There will be an opportunity to deliver through the line activity, but the focus of the role is delivering a significant pipeline of projects across all channels and markets.
Main Responsibilities
Lead the development of the 1-3 Year Vision & Strategy brand plan with execution of key brand activities identified in the brand planning process.
Responsible for NPD launches from "ideation" through to project launch.
Lead cross-functional project teams to manage projects to deliver to time, budget, quality and milestones.
Day to day contact with project teams, both FBC and License Partners Deliver against agreed P&L KPI's - with regular monthly tracking vs budget and agreed in year targets (FBC and License Partners)
Ownership of brand consumer spend management, ensuring timely reporting, tracking and supplier payment.
Lead the overall tracking and reporting of brand performance i.e. financial, customer and market, and supporting the development of action planning as an output of the findings.
Effective management of business variances (packaging stocks, write offs etc) through close working with Operations.
Lead the identification and implementation of Cost Based Recovery initiatives, working closely with Finance Teams and Bakery Sites.
Ensure adherence to Company processes and approval systems.
Who we are looking for
The successful candidate will have experience in FMCG marketing with a branded manufacturer, including new product development from conception to launch and the stage gate process. They should have a proven record of managing cross-functional teams, developing new products, brand plans, packaging design changes, and promotions. Strong commercial acumen, understanding of cost structure, and product and pack architecture are advantageous. Experience in budgetary monitoring of consumer marketing budgets and the ability to build consumer and shopper insights into strategy and plans are required. Experience managing partner and licensing relationships is beneficial but not essential.
Diversity Statement
FBC UK is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at FBC UK. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
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