Job Description

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.For best results, use Google Chrome to view this page.Quote from Hiring ManagerThe Brand Manager Tequilas is a key member of the Emerging Brand team and a highly motivated marketer looking to shape the future of an exciting portfolio in a very dynamic category!Meaningful Work From Day OneThe brand manager is responsible for driving profitable growth by building the strategic plans of his/her portfolio and ensuring best in class execution collaborating closely with the key UK & Global stakeholders. This is a role which requires a strong ability to advocate & champion the brands within the business.What You Can ExpectValue CreationDevelopment of long-term and annual brand plans seeking approval from local, regional and global brand stakeholdersGuardian of the brand P&Ls - optimising strategy, investment, pricing & promotions across channels & SKU mix while monitoring brand performance and implement corrective actionsManage and track the A&P budgets for the brand including regular meetings with finance and budget owners to track spendStrategic Relationships & PartnershipsLead and champion the brand and shape the direction and growth of the different expressions with the support of the Head of MarketingPartner closely with the Assistant Brand Manager on multiple projects while actively participating in the ABM development planDevelop strong working relationships with internal, external (creative, media and BTL agencies) and global stakeholdersAct as a role model of B-F valuesDrive for resultsBring the brand plans to life by delivering best in class communication strategies and activation plans partnering closely with the UK cross functional team (Customer Marketing, Advocacy, Prestige and Sales)Work with the BBI team (Brand and Business Insights) to measure and review all relevant research data information and identify insights to unlock growthPartner with the Head of Marketing to drive the communication agenda of the brand in the UK as well as championing a test & learn approachStrongly partner with production and global team to ensure UK needs are fulfilledWhat You Bring to the TableFMCG/Spirit backgroundPrevious marketing experience building brands within a dynamic and fragmented categoryExperience in (operational) responsibility in ATL and BTL activitiesExperience working closely with PR agencies and managing earned media campaignsStrong & proven commercial skillsPassion for brands and able to translate this into ambassador style of attitude and behaviour to the rest of the organisationOn Trade knowledge and/or experience would be a plusFluent English, both spoken and written - Superior communication skills (influencing, listening, presentations, written)What Makes You UniqueYou are a creative problem solver with proven experience of growing brands within dynamic categoriesSelf-Starter and growth mindset with an ability to challenge the status quoCollaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationshipsAdaptable, flexible and resilientWho We AreWe believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.What We OfferTotal Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.#herraduraRequisition Type: EmployeeManagement Level: LeaderGlobal Job Level: L1Number of Openings Available: 1

Brown-Forman