Job Description

Attractions are excited to offer an exceptional opportunity to an experienced Brand Marketing Director to lead our marketing team and propel our marketing strategy and achievements to unprecedented heights!



Continuum Attractions has been a part of the UK attractions industry for almost four decades, establishing itself as one of the UK's leading operators. We employ over 500 talented people across our sites located from Inverness to Portsmouth. Our attractions welcome almost two million guests each year, enchanting them with engaging visitor experiences that enrich, entertain and bring stories to life.



Our expanding portfolio of UK based attractions includes: ITV's Coronation Street Experience and Emmerdale Village Tour, The Loch Ness Centre, The Real Mary King's Close on Edinburgh's Royal Mile and Spinnaker Tower in Portsmouth.



In this newly created role, you will report directly to the CEO and hold a seat on the on the Board of Directors.



You will be responsible for the entrusted B2B and B2C brands and have the autonomy to shape the future of the marketing department and to drive company growth with your innovative ideas. You will define and maintain brand positionings, plan comprehensive marketing strategies, oversee both annual and three-year strategic plans, manage the annual budget, and advise the Board on suitable marketing strategies and tactics which align with our short-term commercial goals and support long term brand growth. You'll also select and manage agencies, ensure we make data-driven decisions, and foster a culture of innovation and continuous improvement.



This is a unique opportunity to bring fresh strategic thinking and creative approaches to the table. It is an ideal opportunity for someone who is keen to be visible within the business and immerse themselves in what we do and why we do it.

The Ideal Candidate

You will already have experience of working in a comparable role in the Attractions or Hospitality industry and be recognized as a specialist in your field. You will have extensive experience in B2B and B2C marketing and be able to demonstrate a high level of thought leadership and a track record of delivering success.



You will be a strategic thinker who can monitor current market trends, analyse marketing campaigns, and drive brand initiatives. You will have the ability to build strong strategic alliances and partnerships, prioritize guest experiences, and provide marketing insights and recommendations to key stakeholders.



Above all you will be a hands-on leader who is able to coach, support and inspire teams to achieve their fullest potential. You will have highly developed influencing skills, with the ability and energy to drive change and make things happen.



You will also have:


A Bachelor's degree in Marketing or a related field Demonstrable and extensive experience of consumer brand marketing Experience of managing budgets Experience of hiring and developing marketing talent Experience of managing agencies of all disciplines Strong knowledge of all media types, including social media The need to be data and results driven The ability to work cooperatively with team members inside/outside of the department Must have excellent verbal and written communication skills A strong focus on guest satisfaction and deep understanding of market dynamics and consumer behavior The ability to work at both a strategic and tactical level with a high bandwidth/capacity for multiple projects The flexibility to travel frequently, and hold a current UK driving license

What we offer

We offer a salary of 80,000 per annum



We also offer an excellent benefits package:


The opportunity to purchase additional leave Company pension Employee discount Wellness programmes Free health cash plan Income protection

This is an opportunity to work in a team who work collaboratively, have great passion, sense of belonging, and who wish to delight our guests.



Apply now and bring your passion, ideas, and expertise and join our exceptionally talented employee community!



Contract: Full time permanent (40 hours per week)



Location: York



Brand Marketing Director - AM reviewed MDH