Job Description

We're looking for an innovative and strategic Brand Marketing Manager to lead the evolution of our brand across all customer and stakeholder touchpoints. This is an exciting opportunity for a talented marketer to take ownership of our brand strategy and oversee high-impact campaigns that shape how we are perceived in the market. You'll take the reins on above-the-line initiatives, creatives, and content that set the tone for our brand in a competitive and dynamic industry.

In this role, you'll be the guardian of our brand identity-ensuring that every campaign, asset, and message consistently reflects who we are and what we stand for. You'll partner closely with cross, functional teams, including the wider marketing team, people (HR), sales, and external agencies, to deliver cohesive brand experiences both in-store, above-the-line and online. From designing compelling store point-of-sale materials to building meaningful sponsorships and influencer partnerships, you'll ensure our brand remains relevant and top of mind.

What your be doing:

Strategic Brand Planning

Develop and refine long-term brand strategy (vision, positioning, messaging, architecture) aligned with business goals. Conduct market research and consumer insight analysis: identify trends, customer behaviours, and competitor positioning to sharpen brand differentiation. Manage our third-party brand health tracker (monitoring brand equity, full-funnel analysis, awareness and sentiment) and use data to recommend improvements.

Campaign Management

Lead the planning, execution, and evaluation of above-the-line (ATL) campaigns (TV, press, out of-home, radio, etc) Oversee multi-channel marketing campaigns (digital, social, print, events) to ensure they support brand objectives. Manage campaign performance by defining KPIs, tracking ROI, and producing regular performance reports. Oversee budget planning, allocation, and cost control for brand marketing activities.

Brand Identity & Creative Direction

Develop, own, and maintain brand guidelines - visual identity (logo, colours, typography), tone of voice, brand usage, across all touchpoints. Work with creative agencies and internal teams to commission and guide creative assets. Review and sign off on all marketing collateral, ensuring brand consistency in POS, store design, digital and print.

Partnerships, Sponsorship & Influencer Marketing

Identify, negotiate, and manage sponsorships, partnerships, and influencer relationships to amplify brand reach and relevance. Build and nurture relationships with external stakeholders (media, influencers, partners) to drive strategic brand opportunities.

Employer Branding

Partner with the people (HR) team to define and execute employer brand strategies to attract, retain, and engage talent. Oversee internal communications/brand engagement initiatives (e.g. employee value proposition, culture campaigns).

Cross-Functional Collaboration

Work closely with sales, product, operations, local marketing, and other teams to ensure brand-aligned execution and messaging. Coordinate with local marketing lead on store design, regional activations, POS execution, and local campaigns.

Brand Governance & Compliance

Ensure brand governance across the business: maintain and enforce brand guidelines, policies, and usage standards. Manage asset libraries, digital brand assets, and digital rights (e.g. images, logo usage), ensuring correct usage across teams.

Monitoring, Reporting & Optimisation

Track and analyse brand metrics (brand awareness, equity, campaign performance, sentiment) to guide decision-making. Use consumer and market insight to adapt brand strategies and refine messaging. Develop post-campaign analyses, generate learnings, and apply optimisations for future campaigns.

Risk & Reputation Management

Monitor brand reputation across channels (social media, press, partner activity). Support crisis communications planning from a brand perspective (working with PR agency and the wider marketing team)

We think this role would suit someone who has:

Solid marketing experience (5+ years), ideally working in a brand marketing capacity. Strong analytical and strategic thinking capabilities: ability to interpret market research, customer data, and brand metrics. Excellent project management skills: managing multiple campaigns and deliverables across channels. Proficiency in budget management: planning, tracking, and optimising spend. Excellent communication and cross-functional leadership Strong creative judgment: ability to brief and critique creative work, while keeping brand integrity intact. Experience with market research and insight generation: quantitative & qualitative research, trend spotting. Good digital literacy: familiarity with digital marketing channels, social media, content marketing, and analytics. Bachelor's degree in Marketing, Communications, Business, or a related field 5+ years of experience in brand marketing, marketing communications, or a related role, ideally in a retail or automotive context Proven track record in planning and leading above-the-line (ATL) campaigns (TV, radio, etc.) Experience developing and implementing brand strategy and creative brand guidelines Strong understanding of sponsorships, partnerships, and influencer marketing Solid experience managing design and creative development processes, including working with agencies Ability to interpret consumer and market insights to inform strategy and messaging Demonstrated ability to deliver campaigns aligned to seasonal or industry-specific moments Experience managing budgets and measuring campaign effectiveness (KPIs, ROI, etc.) Working knowledge of brand governance and consistency across multiple locations or regions Excellent project management skills, able to manage multiple campaigns and stakeholders simultaneously Strong communication and interpersonal skills with the ability to present ideas and influence cross-functional teams Proficiency in Microsoft Office suite and analytics tools (desired) that may include Looker Studio, Tableau or Power BI
Apply now !

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Job Type: Full-time

Pay: 35,000.00-40,000.00 per year

Benefits:

Company pension Employee discount Free parking On-site gym On-site parking Store discount
Work Location: In person