Job Description

The Role

Brand Hackers are fractional marketing teams for brands with big dreams. We build bespoke teams formed off our full time team & some choice freelancers who support brands scale. We need freelance or contract support to be able to give expert leadership to the brands who come to us, with big ambitions.



We're looking for an experienced

freelance PR & amplification specialist

to lead comms activity for the launch of a

new flagship wellness space

in Canary Wharf.


This is not a traditional "press release" brief. It's about defining and amplifying a

new category

in the health and wellness space - combining elements of medical, fitness, and co-working models into something entirely new.

The Opportunity

A pioneering

Wellcare business

is opening its largest location to date in Canary Wharf - a multi-floor space bringing together 25+ rooms across diagnostics, treatment, movement, and coaching.


The launch is a major brand milestone and an opportunity to:

Position the company as

the leader shaping the future of wellness

. Educate the market on

a new category

that supports health & wellness practitioners to grow their businesses. Generate

multi-stakeholder awareness

(from practitioners and consumers to landlords and investors).

- Deliver

cut-through storytelling and experiences

that drive buzz and credibility - not just column inches.

Key Responsibilities

A senior freelance PR/Amplification partner who can:


1. Execute and amplify a

brand story and category narrative

(developed internally).

2. Translate strategy into

moments that spark coverage, credibility, and conversation

.

3. Build and leverage connections across

business, health, wellness, and property media

4.

Curate experiences such as:

a) Hard-hat tours or behind-the-scenes previews.

b) Invite-only events and panels.

c) Content creation sessions with founders and practitioners.

d) Activate

thought leadership

opportunities for senior figures (commentary, op-eds, panels).

e) Harness community voices - helping members and partners share stories across their own platforms.

d) Feed the

content flywheel

- ensuring every PR moment fuels social, owned, and paid channels.

Key Deliverables

1. Stakeholder-specific amplification plan (practitioners, consumers, landlords, investors).


2. Relationship-led media outreach (not transactional press office work).


3. Thought-leadership placement and event activation.


4. Support on creative event concepts and execution.


5. Optional: Lead development of a

State of the Industry

report using member and market data.


6. Light-touch monthly reporting on coverage, reach, and category impact.

What we're looking for:

Strong background in

brand-building PR

for wellness, fitness, healthtech, or lifestyle brands.


Proven success

launching new concepts or spaces

(preferably in London).


Confident operating

fractionally or independently

, embedded within an in-house marketing team.


Network of relevant journalists, influencers, and thought leaders.



Comfortable blending

strategy, storytelling, and hands-on delivery

.

Engagement:

Start: November 2025


Duration: ~3 months initially (with potential to extend)


Part-time commitment 2-4 days/week (the more availability, the better)


Embedded collaboration with the internal brand and marketing team (weekly calls + shared workspace)

Why work with Brand Hackers?

Being a freelancer with Brand Hackers means you're part of our extended family. We know it can be a lonely life, but with us it's different.


We do all the set up - we have the difficult conversations with Founders, we sort the paperwork, we'll give you a clear brief & you're off!


We make sure you're learning:


You'll be managed by a Brand Hacker who will push you to do your best work


You'll have access to a support group of 15+ Brand Hackers


You'll have templates, tools & tonnes of examples of things we've done in the past


All our extended family are encouraged to promote they work for us on LinkedIn which is a great way of raising your profile


You'll have membership to Up Club while you work with us


One project often becomes more... we even have examples of freelancers who have become full time members of the Brand Hackers team


Finally, we always pay on time. This shouldn't be something we have to celebrate, but we know it can be a challenge.