Job Description

Role Overview

The

Brand & PR Manager

owns Nyxi's brand reputation, storytelling, external communication, social media presence, and influencer/press ecosystem.

The Brand & PR Manager helps to ensures the brand is consistently visible, credible, and trusted across all external touch points.

Key Responsibilities

1. Public Relations

Develop and execute Nyxi's full PR strategy Build and maintain relationships with journalists, editors, writers Write press releases, press kits, and media briefs Track coverage and report impact Prepare PR assets with the Creative Graphic Designer Build seasonal PR campaigns

2. Brand Building & Messaging

Own Nyxi's external messaging across all platforms Ensure consistent brand voice, tone, and communication style Create brand story narratives for: Amazon listings A+ content Website Social media Influencer briefs Inserts and customer education Strengthen Nyxi's perceived authority, trust, and authenticity

3. Influencer & UGC Relationship Management

Build and manage a creator network Identify creators on TikTok, Instagram, and YouTube Negotiate collaborations (paid and unpaid) Manage content calendars for influencer posts Repurpose UGC for Amazon images, social content, and PR Organise monthly influencer campaigns Track performance of UGC and optimise strategy

4. Social Media Management

Run Nyxi's social channels Plan and post 2-4 content pieces per week Write captions, hashtags, CTA messaging Maintain brand consistency across platforms Repurpose PR wins, customer reviews, before/after content, and influencer videos Maintain a simple monthly social media calendar

5. Content Writing & Website Articles

Write educational blog articles related to Nyxi's main product catagories Optimise articles for SEO Update website pages with fresh content Build a press page with downloadable assets

6. Customer Communication & Experience

Write and refine Nyxi's communication templates: Warranty emails Troubleshooting guidance Customer service tone-of-voice Follow-up messaging Oversee Amazon Q&A responses Monitor review sentiment and create "Review Insights Reports" Work with Sourcing and Creative teams to reduce negative reviews through messaging clarity

7. Brand Credibility & Award Management

Apply for awards and certifications: Track application deadlines and submissions Maintain a database of trust badges and certifications Ensure PR badges get added to: Images A+ content Storefront Social content

8. Launch Support

Support Amazon Growth Manager with: Launch messaging Press releases Influencer content scheduling Including new PR assets into listing visuals Ensure PR activity aligns with the Nyxi launch timeline Build post-launch credibility for ranking acceleration

Required Skills & Experience

2-4 years experience in PR, brand management, communications, or social media Strong writing skills (press releases, brand stories, social posts) Experience working with influencers or content creators Basic SEO understanding (training provided) Familiarity with consumer products or home appliances a plus Excellent communication and relationship-building skills Comfortable working with data insights (reviews, performance reports) Highly organised and able to manage multiple projects simultaneously A proactive, creative problem-solver

What Success Looks Like:

Consistent PR coverage and media mentions Growing social channels with high-quality content Strong influencer-driven UGC pipeline PR badges and awards integrated into Amazon and other sales channel listings Reduced negative reviews from improved messaging and education Strong brand presence across platforms Clear, consistent brand storytelling across the entire customer journey

Why Join Nyxi

You will be the voice and personality of a fast-growing home appliances brand.
Your work will directly impact customer trust, brand authority and the long-term reputation of Nyxi across the UK, EU, UAE, and US.

Job Type: Full-time

Pay: 27,000.00-30,000.00 per year

Work Location: In person