Job Description

Business Development & Commerical Manager - Home Care Sector

Location:

York-based, with travel around surrounding rural area

Salary:

40,000 + performance-based bonus

Contract:

Full Time, Permanent (Part Time Considered)

About the Role

In this pivotal role, you will lead business development initiatives and create commercial relationships for our well-established York branch while spearheading the launch and growth of our services in Thirsk & Northallerton. Your goal is to expand our client base, attract talented Care Professionals, and build meaningful community partnerships.

You'll be based across our York and Thirsk offices, with frequent travel to key locations. The role requires someone with a commercial mindset, excellent communication skills, and the ability to translate data-driven insights into effective marketing, PR, and growth strategies.

What You'll Be Doing

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Growing Existing Services

- Implement innovative marketing and networking strategies to expand our core home care, live-in care and day centre services.

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Launching New Locations

- Develop and execute a cost-effective strategy to establish Radfield Home Care in new areas, ensuring rapid recognition as a leading provider of quality care.

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Marketing & PR

- Build brand awareness through online and offline campaigns, social media, and community engagement, generating reliable referral sources.

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Data & Performance Analysis

- Monitor and evaluate marketing activities, ensuring the best return on investment (ROI) and refining strategies accordingly.

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Financial & Strategy Planning

- Use business and performance data to inform decision-making and create targeted marketing plans.

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Stakeholder Engagement

- Build strong relationships with prospective clients, community organisations, and healthcare professionals that generate commercially viable referral networks

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Leadership

- Lead and support a small business development team while working closely with operational managers to align growth with service capacity.

Who We're Looking For

A confident communicator who thrives on building relationships and networking A self-starter with experience in marketing, sales, business development, or PR A strategic thinker who can analyse data, interpret trends, and drive business decisions A goal-driven professional who enjoys working towards clear targets and KPIs Someone with knowledge of the care sector (preferred but not essential)

Why Join Us?

A rewarding career with a company that truly makes a difference in people's lives A supportive and values-driven team culture The opportunity to lead business growth in a high-demand sector Competitive salary with performance-based rewards

Are you a dynamic and results-driven professional looking to make a real impact?

Join Radfield Home Care York & Rural, an award-winning, family-run company dedicated to providing Outstanding care to older people in their own homes. We're expanding, and we need a passionate Business Development & Commercial Manager to drive growth, establish our presence in new areas, and strengthen our reputation as the go-to provider for quality care.

If you're looking for a rewarding role in a fast-growing, people-focused industry, we'd love to hear from you!

Click Apply Now

to take the next step in your career.

This role may also suit those with a background as a Commercial Manager, Business Development Manager, Commercial Development Manager, Relationship Manager, Marketing Manager, Events Manager, Sales Manager, Operations Manager etc

Job Type: Full-time

Pay: 40,000.00 per year

Additional pay:

Bonus scheme Performance bonus
Benefits:

Casual dress Company events Company pension Free or subsidised travel Free parking Health & wellbeing programme On-site parking Private dental insurance Private medical insurance Sick pay
Schedule:

Monday to Friday
Experience:

business development: 3 years (preferred)
Licence/Certification:

driving licence and access to a vehicle (required)
Work Location: In person