Job Description

Position

Business Development Associate

Location:

London, United Kingdom

Department:

Sales

Reports to:

Sales Director (UK)

Role Overview

We are seeking an enthusiastic and results-driven

Business Development Associate

to grow our footprint in the KYC / AML / RegTech industry. You will lead outreach to prospects, generate and qualify leads, deliver product demos, close sales, and drive revenue growth while maintaining client relationships and expanding accounts.

Key Responsibilities

Prospecting & Outreach

+ Identify and reach out to potential clients via calls, emails, networking, and social media
+ Initiate and manage outbound campaigns targeting banks, fintechs, payment firms, and other regulated entities

Lead Generation & Qualification

+ Generate new leads through multiple channels (events, digital marketing, referrals)
+ Qualify leads to ensure good fit (need, authority, budget, timeline)

Product Demonstrations & Presentations

+ Conduct system demos and product walkthroughs tailored to client requirements
+ Address technical, operational, and compliance-related questions

Sales & Revenue Generation

+ Negotiate proposals, contracts, and pricing, keeping profitability in mind
+ Close deals and consistently hit or exceed sales targets

Account Management & Expansion

+ Build strong relationships with clients to ensure satisfaction and retention
+ Identify and convert upsell or cross-sell opportunities

Performance Monitoring & Strategy Adaptation

+ Track and analyze sales metrics (pipeline health, conversion rates, cycle time)
+ Provide feedback to leadership and refine sales strategy based on market trends

Required Skills & Qualifications

Proven experience in B2B software / SaaS sales (preferably in fintech, compliance, or regulated tech space) Excellent communication, presentation, and negotiation skills Ability to demonstrate software / solutions to technical and non-technical stakeholders Strong organizational skills; able to manage multiple opportunities simultaneously. * Self-motivated and target-driven.