Job Description

Position

:

Business Development Associate

Location:

London, United Kingdom

Department:

Sales

Reports to:

Sales Director (UK)

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Role Overview

We are seeking an enthusiastic and results-driven

Business Development Associate

to grow our footprint in the KYC / AML / RegTech industry. You will lead outreach to prospects, generate and qualify leads, deliver product demos, close sales, and drive revenue growth while maintaining client relationships and expanding accounts.

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Key Responsibilities

Prospecting & Outreach

+ Identify and reach out to potential clients via calls, emails, networking, and social media
+ Initiate and manage outbound campaigns targeting banks, fintechs, payment firms, and other regulated entities

Lead Generation & Qualification

+ Generate new leads through multiple channels (events, digital marketing, referrals)
+ Qualify leads to ensure good fit (need, authority, budget, timeline)

Product Demonstrations & Presentations

+ Conduct system demos and product walkthroughs tailored to client requirements
+ Address technical, operational, and compliance-related questions

Sales & Revenue Generation

+ Negotiate proposals, contracts, and pricing, keeping profitability in mind
+ Close deals and consistently hit or exceed sales targets

Account Management & Expansion

+ Build strong relationships with clients to ensure satisfaction and retention
+ Identify and convert upsell or cross-sell opportunities

Performance Monitoring & Strategy Adaptation

+ Track and analyze sales metrics (pipeline health, conversion rates, cycle time)
+ Provide feedback to leadership and refine sales strategy based on market trends

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Required Skills & Qualifications

Proven experience in B2B software / SaaS sales (preferably in fintech, compliance, or regulated tech space) Excellent communication, presentation, and negotiation skills Ability to demonstrate software / solutions to technical and non-technical stakeholders Strong organizational skills; able to manage multiple opportunities simultaneously. * Self-motivated and target-driven.