Job Description

About Us

Oato is a fast-growing British oat milk brand bringing fresh, sustainable products to households, cafes, and retailers across the UK. We innovate with reusable glass and poly bottles and are expanding quickly across both retail and out-of-home channels. We're passionate about quality, responsible production, and building long-term customer relationships.

The Role

This hands-on role combines field sales with broader business development. You'll grow our presence in cafes, coffee shops, independent retailers, and supermarkets while supporting strategic projects that shape how the brand expands. It's ideal for someone looking to build a commercial career in FMCG with exposure to both retail and OOH operations.

What You'll Be Doing

OOH and field sales

Build and manage relationships with cafes, coffee shops, restaurants, coffee roasters, and foodservice partners. Secure new accounts and represent the brand confidently in meetings. Deliver product training and presentations to support customer onboarding.

Retail and wholesale engagement

Support supermarket and independent retail calls, keeping Oato top of mind for buyers and store managers. Ensure a consistent, high quality presence across all customer types.

Market development

Conduct competitor and market research to identify opportunities and trends. Tailor sales approaches and account strategies to meet customer needs. Attend trade shows and events to showcase the brand.

Training and progression

Work closely with the Commercial Director and Senior National Account Manager, following structured training and coaching. Build capabilities that lead to progression into Business Development Manager or Account Management roles.

What We're Looking For

Field sales or customer-facing experience. Graduates with relevant interests are also encouraged. Strong communication skills across phone, email, social media, and face-to-face. Confident presenting and educating customers. A positive, proactive mindset with the ability to work independently. Curiosity about how brands grow in retail and OOH environments. Adaptability and resilience in a fast-moving SME. Interest in sustainability, food innovation, and oat milk. Digital literacy, with Google Office knowledge as a plus. A Full UK driving licence.

What We Offer

Competitive salary plus bonus. Travel expenses covered, with access to a company vehicle. Structured training with mentorship and clear progression pathways. Exposure to both retail and OOH business development. The chance to grow with a purpose-driven brand reshaping the plant-based category.
Job Types: Full-time, Permanent, Graduate

Pay: 28,500.00-50,000.00 per year

Benefits:

Additional leave Company pension Free flu jabs On-site parking Profit sharing Sick pay Work from home
Work Location: Hybrid remote in Preston PR2 9ZG