Job Description

The Primary Care division of Vital Healthcare has revenues of c.150m in the German, Swiss and British markets enabled through its own commercial teams. High quality medical and diagnostic products are supplied for use in primary care, laboratory, and blue light settings. The division employs approximately 425 people in 3 countries.
Primary Care UK - consists of Williams Medical ( ) with revenues of c.60M and SP Services ( ) with revenues of c.10M both specialise in providing a wide range of medical, healthcare products and equipment to healthcare professionals and organisations. Primary Care UK employs approximately 200 people across two purpose-built facilities, one in Telford, West Midlands England and one in Rhymney, South Wales.
Role Summary:
We are looking for a results-driven and highly motivated 'New Business' focused account manager to join our Corporate Sales team. This is a hunter-style role, responsible for identifying, engaging, and securing brand-new sales opportunities in the corporate healthcare arena.
You will play a critical role in driving new business growth by targeting new accounts across private healthcare providers, occupational health groups, diagnostics firms, and outsourced clinical services. Your primary focus will be to generate leads, build relationships, and close deals, working closely with the Head of Corporate Accounts to support the company's strategic expansion goals.
Responsibilities:
New Business Acquisition

• Proactively identify and pursue new sales opportunities in the corporate healthcare market.
• Research and map out target accounts, decision-makers, and market trends.
• Generate qualified leads via cold outreach, networking, events, referrals, and digital channels.
• Develop tailored proposals and pitches that speak to client needs and business value.

Sales Development

• Build and maintain a healthy pipeline of opportunities with clear stage definitions.
• Deliver compelling presentations and product demonstrations to C-level and clinical stakeholders.
• Own the full sales cycle - from lead qualification to contract close.
• Meet and exceed individual new business revenue targets and KPIs.

Stakeholder Engagement

• Collaborate with internal teams (marketing, sales support, procurement) to craft winning solutions.
• Attend industry events, exhibitions, and networking forums to build market presence.
• Always Represent Williams Medical with professionalism and integrity.

Reporting & Strategy

• Maintain accurate and up-to-date records in CRM systems.
• Provide regular updates to the Head of Corporate Accounts on pipeline status and sales forecasts.
• Share insights from the field to inform marketing, product, and pricing strategies.

Key Relationships
Internal: Head of Corporate Accounts, Corporate Admin Team, Product Team, Inbound Sales, Marketing
External: Prospective clients across corporate healthcare groups, private providers, health screening companies, and clinical service outsourcers
Qualifications and Experience
Proven track record in B2B new business development, ideally in healthcare, medical, or clinical services.

• Strong hunter mentality - motivated by targets, challenge, and growth.

• Excellent communication, persuasion, and negotiation skills.

• Experience managing long sales cycles and multiple stakeholders.

• Confident presenting to senior decision-makers (clinical and commercial).

• Familiarity with CRM systems and sales reporting.

• Commercially astute and comfortable with value-based selling.

Desirable Experience

• Knowledge of UK corporate healthcare landscape (e.g., private hospitals, occupational health, diagnostics).

• Experience responding to RFPs/tenders and working in cross-functional teams.

• Understanding of medical consumables, devices, or healthcare procurement processes.

Skills Required