Leaders Group is a globally recognized brand that is the go-to news and network source for thousands of sports business professionals. Producing breaking content every day, hosting over 20 events a year, and offering excellent content to thousands of subscribers, the task of recruiting participants to our events is an important one.
We are seeking a Business Development Executive to take ownership of a group of accounts that comprises of leagues, teams, brands, sports agencies, talent agencies, governing bodies, sports media, facility operators/designers/architects, and tech firms. The ideal candidate will maximize attendance and exhibitors through building an effective new business client pool as well as looking to grow existing relationships at a variety of conferences and events across Sports Business Journal and Leaders in Sport.
Responsibilities include:
Scheduling calls with potential attendees and exhibitors to discuss their business goals and to position attendance at events as a way to achieve those goals.
Using compelling written and oral language with executives all around the globe, respecting their cultural differences and communication preferences.
Achieving the productivity goals of weekly calls and email outreach.
Building an ongoing pipeline of active prospects by utilizing database resources, competitive attendee lists and online resources.
Maintaining an organized database of prospects, sales, and sales activities.
Understanding the specific buy/sell relationship of each conference and succinctly articulating the features and differentiating between events
Lead source effectively and constantly develop new client opportunities to convert into delegate and/or exhibition revenue
Nurture accounts throughout the year to achieve upsell targets by; proactively developing new contact relationships within existing accounts and upselling delegates to other events in the Sport Business Series
Working closely with the sales teams account manager to ensure clients sponsoring are serviced properly
Accurate and timely reporting of weekly and monthly sales performance to the Head of Sales
Proactively and continually learning about the sports industry
Attend sales training sessions
Working in a fast-paced, changing environment to help create new and improved processes
Proven ability to work in a team environment
Qualifications
Educated to Bachelors degree level or equivalent
Requirements
Proven track record (1-2 years) in telephone or face-to-face sales
Able to demonstrate achieving sales targets set
High-energy individual with ability to reach and surpass aggressive call and sales quotas
Ability to close sales through a combination of telephone outreach and personalized emails
Strong work ethic with ability to multitask between prospecting, cold calling and follow-up
Professional telephone manner and excellent communication, writing, presentation and interpersonal skills and ability to conduct webinars.
Flexibility to work in a fluid work environment and to help create structure
Benefits
Enhanced family leave policies
Pension scheme
Simply Health membership
Access to gym membership
Cycle to work scheme
26 days annual leave + half a day for your birthday + additional day for every 2 years' service
Interest free season ticket loan
* Opportunities to travel
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