Job Description

Job Purpose:

To lead and manage the retail operations of a workwear store, driving sales performance, managing day-to-day operations, ensuring high standards of customer service, and delivering operational efficiency. This role combines strategic oversight with hands-on management of staff, stock, and store processes.

About the Role

We're looking for a dynamic and commercially-minded

Retail Business Development Manager

to lead our brand-new

Workwear & PPE retail store

in

Burton upon Trent

. This is an exciting opportunity to take ownership of a new location, build a loyal customer base, and grow both in-store sales and B2B trade relationships.

You'll be responsible for all aspects of

retail operations, team leadership, customer experience, and business development

, driving the success of the store from day one.

Key Responsibilities:

Sales Management:

Drive store sales to meet or exceed targets and KPIs. Monitor performance metrics (conversion rates, basket size, UPT, etc.) and implement improvement strategies. Execute promotions, upselling and cross-selling techniques to maximize sales. Analyse sales trends and identify opportunities to increase revenue.

Operational Management:

Oversee day-to-day store operations including opening, closing, cash handling, and compliance with company policies. Ensure the store is well-maintained, clean, organized, and fully stocked. Manage stock levels, ordering, and deliveries to maintain product availability and minimize shrinkage. Implement and uphold health and safety regulations in the workplace.

Customer Service:

Maintain exceptional customer service standards, ensuring all staff provide knowledgeable, friendly service. Handle complex customer issues and complaints professionally and effectively. Train team members in customer engagement and product knowledge, especially around PPE and industry-specific workwear needs.

Team Leadership:

Recruit, train, and manage store staff including scheduling, performance management, and professional development. Lead by example, motivating the team to achieve sales and service targets. Conduct regular team briefings, one-on-ones, and appraisals.

Reporting & Compliance:

Maintain accurate records of sales, staff performance, inventory, and operational issues. Ensure compliance with company policies, legal standards, and financial procedures. Prepare and present sales and operational reports to senior management.

Person Specification:

Essential Skills & Experience:

Proven experience in a retail management role,

essential

in workwear, PPE, or trade-related sectors. Strong sales and customer service background. Excellent leadership and team management skills. Sound knowledge of retail operations, stock control, and visual merchandising. Ability to analyse data and create action plans to improve performance.

Desirable:

Experience with B2B or trade accounts in addition to in-store retail sales. Familiarity with health & safety compliance, particularly around PPE. Knowledge of ERP/POS systems and retail analytics tools.

Key Competencies:

Commercial awareness and business acumen. Problem-solving and decision-making. Strong organisational and time management skills. Excellent interpersonal and communication skills. Adaptability and resilience under pressure.

Qualifications:

GCSEs (or equivalent) in English and Maths required. Further education in Retail Management, Business, or similar field preferred.

Working Conditions:

Full-time, including weekends as required. Store-based role with travel for meeting, training or multi-site support.
Job Types: Full-time, Permanent

Pay: 30,000.00-36,000.00 per year

Benefits:

Company pension Flexitime On-site parking
Application question(s):

Do you have any sales experience in working with Workwear or PPE?
Experience:

B2B sales: 2 years (preferred) Field marketing: 1 year (preferred)
Licence/Certification:

Driving Licence (required)
Work Location: Hybrid remote in Burton-On-Trent DE14 2DS