Job Description

Business Development Manager - Cider

40,000 per annum plus performance bonus and fantastic benefits

Field based - around Home Counties and London with 1 day a month onsite in Somerset

Company Car

Take a look at our website

See our Cyders

Our Cyder Business Development Manager

Yes - you've read it right, Cyder spelt with a 'Y'. The Newt's Cyder Press and Cellar is unique and sits firmly in the forefront of the Visitor Attraction (VA) of the estate with a modern cellar, and state of the art bottling and labelling line. Our ethos is 100% juice, artisan cyder with no water or artificial sweeteners / flavourings. We have a range of cyders such as Traditional Method Sparkling, Modern, Ice, Single Variety and Blended. The recipes have been perfected over the past 6 years for hotel guests and visitors to enjoy. We are now on a mission to take them to the finest restaurants, bars and retailers as we change the perception of cider in the UK.



We are looking for a dynamic, passionate, and results-driven person to join our team and represent our premium line of fine cyders. As a key member of the sales team, you will play a crucial role in growing our brand's presence, building relationships, and driving sales. Your mission will be to introduce our high-quality cyders to new customers, establish new routes-to-market and develop current relationships.

Key Responsibilities

Sales Strategy & Execution:

Develop and implement a sales plan that targets new accounts while nurturing and growing relationships with existing customers.

Account Management:

Establish and maintain strong relationships with key decision-makers in targeted bars, restaurants, retailers, and other venues to increase cyder sales.

Brand Representation:

Serve as the brand ambassador, educating customers on the uniqueness, taste profiles, and benefits of our fine cyders. Conduct tastings and product demos to engage potential buyers and drive interest.

Market Expansion:

Identify new business opportunities and establish partnerships with new accounts. Work on increasing cyder listings across different sales channels.

Sales Reporting & Analysis:

Maintain accurate sales records, forecasts, and customer interactions. Regularly report on sales progress, market trends, and competitor activities.

Promotions & Events:

Plan and execute local promotional events, trade shows, and festivals to increase brand awareness and boost sales.

Customer Support & Service:

Provide ongoing support to accounts, assisting with product orders, delivery schedules, and resolving any issues related to sales or product availability.

Collaboration:

Work closely with the operations teams to ensure effective communication, product availability, and promotional activities.

What we can offer

A positive workplace environment with opportunities to develop both personally and professionally. Enjoy shopping in both our shops on estate and online with 30% discount for all our colleagues and free delivery for any online purchases. Discover exclusive perks with our Discounted hotel stays for staff, accompanied by a fantastic 30% discount at our restaurants. The opportunity to ensure your views are heard and shape the future of the business via our Employee Engine Room. Complimentary garden membership for the Newt and our partner gardens including the Eden Project, Kew Gardens and The Lost Gardens of Heligan We value your hard work and recognise your achievements through our colleague recognition programme "Newt Awards" with the opportunity to achieve a variety of amazing rewards including a complimentary Hotel Stay. Support from our Employee Assistance Programme for both yourself and your family Access your earnings at anytime with Wagestream, with access to nationwide brand discounts Up to 30 days annual leave each year for our full-time team

What we're looking for

Proven experience in field sales, preferably in the beverage, wine, or spirits industry. Experience with fine cider or craft beverages is a plus. Strong communication, negotiation, and relationship-building skills. Passion for the premium beverage industry, with a deep understanding of product quality and market trends. Must be a self-starter with the ability to work independently, self-motivated, and goal-oriented. Strong organizational skills and ability to manage multiple accounts and sales opportunities simultaneously. Experience using CRM systems to manage customer relationships and sales pipelines. A valid driver's license and the ability to travel to Somerset on regular basis. Knowledge of the market and key industry players is advantageous.

Who are we? - The Newt in Somerset

Nestled within an expanse of rolling fields and steeped in ancient history, our luxury country estate stands as a haven of refined elegance, inviting guests to explore acres of captivating gardens, meandering pathways, and enriching exhibitions - accessible 364 days a year for our members. Our hotel extends a warm welcome, offering a home-away-from-home experience where impeccable service flourishes in an ambiance of unassuming sophistication. Beyond the estate, the Newt's essence remains tangible, with our Ecommerce teams delivering our finest products to homes, while media and membership endeavours keep them informed of our latest developments. Behind the scenes, a tapestry of talented teams - from Housekeeping to HR, Finance to Farming - collaborates harmoniously, crafting an unforgettable journey of growth, development, and innovation, where every contribution creates unparalleled experiences.