We are seeking a Business Development Manager to drive growth within our Catering division, which includes two market-leading product suites:
Cypad
- Web-based school catering software used by 70 local authorities across 5,500 UK schools to improve kitchen management and service delivery.
BlueRunner
- Cashless catering and meal ordering SaaS for the education sector, including POS, pre-order and click & collect solutions designed to increase efficiency, revenue, and reporting insight.
Reporting to the Head of New Business - Caterers, you will be responsible for growing revenue across the Cypad and BlueRunner portfolios within schools, local authorities, MATs, and catering providers. You will own a new business target of 250k+ and play a key role in expanding our customer base and maximising revenue.
You will identify new sales opportunities, drive upsell within existing accounts, and collaborate closely with Payments and Parental Engagement sales teams to maximise cross-product growth. This role requires strong sector knowledge in education and catering, commercial awareness, and the ability to adapt in a fast-moving environment.
Regular travel, including some overnight stays, is required.
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Key Responsibilities
Identify and secure new business, expand into new markets, and develop strategic partnerships
Build and manage a robust sales pipeline and forecasts, reporting on performance and targets
Monitor market trends and competitor activity to inform sales strategy
Work cross-functionally with Sales, Key Accounts, Product, and Support to deliver a seamless customer experience
Provide customer and market feedback to improve products, services, and processes
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Skills, Knowledge and Expertise
Strong understanding of school catering and enterprise sales across schools, MATs, LAs, and catering providers
Proven success in B2B sales with a track record of closing deals
Confident communicator with the ability to engage senior stakeholders
Commercially astute with excellent relationship-building and problem-solving skills
Self-motivated, adaptable, and comfortable working in a fast-paced environment
Technically proficient (MS Office and modern business systems)
Able to prioritise, multitask, and collaborate effectively across teams
A clear vision for the future of catering in education
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About ParentPay Group
ParentPay Group brings together eleven brands that drive development in EdTech. As Europe's largest EdTech provider, we help primary and secondary schools streamline their cashless payments, improve their parent engagement, safely manage meals and securely store their data. Fundamentally, we create time for learning.
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