Job Description

This role offers a competitive salary, hybrid working (Cardiff, Wednesday is office day), 28 days holiday a year plus Bank Holidays and a fantastic pension scheme offering 6% in year one and 11% after this.

Salary 36,000 - 41, 000 per annum

About the role

As the Business Improvement Lead, you will play a key role in identifying growth opportunities and driving strategic improvements across the B2B business. You will be responsible for identifying areas for development and coming up with ideas and strategies that help drive revenue and improve on conversion.



You will be working closely with the different teams across the B2B verticals, and using your market insight you will deliver recommendations and propose impactful solutions that support our business objectives and success.

Key responsibilities include:

Using market insight and awareness of the complete B2B proposition, look to innovate and produce new ideas, tests and experiments to the business. Provide insight and guidance to the Commercial team on both the market and messaging to ensure they are best equipped to succeed against revenue and conversion targets Working with Product to develop a digital experience within our existing processes, optimising key metrics to maximise conversion and revenue.

About you:

To be successful in this role, you will need to have commercial awareness, be a strategic thinker, and have strong communication skills. Key skills required include:


Ability to gather, interpret, and apply market insights to drive business improvement decisions Drive change and new ways of working to achieve desired outcomes with sales teams
Solutions driven mindset and strong communication and influencing skills
Understanding of B2B revenue and conversion drivers and how to align strategies accordingly
Analytical, quantitative and problem solving skills

The interview process for this role involves:-

Interview questions & task - 1hr 30mins total

We also have these benefits for you to consider:

35 hour working week Generous 28 days holiday a year plus Bank Holidays & Option to buy additional days Excellent pension scheme - when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service.) Discount site Pluxee which offers large %% off every day shopping and holidays Annual Award (depending on employee and company performance) Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months) A discretionary death in service benefit provision equivalent to six times your annual salary Free access to Which? member content and free access to Which? money & legal helplines Free wills for all Which? employees, plus, partners of employees can make their will at cost price. Work from (almost) anywhere" for 4 weeks of the year policy

About Which?

We promote a great work-life balance (all our roles are now hybrid), offering flexible working options in addition to a full time working week (35 hours) e.g. part time or job shares where possible. If you wish to discuss any of these options, please contact the Resourcing team at recruitment@which.co.uk.



Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. You can find out more about what we do, our people and culture as well as hints and tips on how to complete your application on our Careers site.



At Which? we value diversity and we're committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We are proud that we are in the 'Top 25 Inclusive Employers' List and currently ranking 3rd.



We want to receive applications from everyone. We believe that a diverse workforce helps us to understand and create a positive impact for consumers.



As a Disability Confident Leader, we ensure that everyone can apply and be part of our recruitment processes and so we'll make reasonable adjustments if you need them. For this or any other assistance you need with applying (i.e., would like to apply by phone or post), email recruitment@which.co.uk. Find out more about the Disability Confident Interview Scheme here.

Please note you must meet the essential criteria listed within the Role Profile, to have your application reviewed and we reserve the right to withdraw this advert at any given time due to the number of applications received

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* Business Improvement Lead - Oct 2025.pdf