Job Description

Company Overview

Purely Energy is a UK-based company that helps businesses by offering the best rates from the UK's top energy suppliers, guiding them through energy-related changes, and allowing them to monitor their own usage. Our goal is to help companies save money on their energy bills by securing the best possible deals, and we already have a growing number of satisfied clients.

Role Overview

We are searching for a highly strategic and data-proficient

Sales Campaign Manager

to drive targeted outreach initiatives and generate high-quality sales. This is an individual contributor role focused purely on the design, execution, and analysis of campaigns that directly impact our sales pipeline. You will be responsible for implementing methods to optimise lead generation, analyse performance using Excel, and rapidly adapt to new industries we penetrate.

Key Responsibilities

Campaign Strategy & Design:

Design and deploy end-to-end sales campaigns across various channels (e.g., email sequences, targeted outreach, specific lead nurturing streams) aimed at generating and qualifying high-intent leads.

Lead Optimisation:

Continuously research and implement new methods to help get the best out of leads, improving conversion rates from lead generation to qualified opportunities.

Fact-Finding & Value Proposition:

Conduct thorough fact-finding missions into target market segments and address prospect pain points, ensuring exceptional communication that encourages C-suite employees to see the value proposition from our point of view.

Execution & Coordination:

Manage campaign deployment schedules, collaborating with marketing operations and sales teams to ensure alignment and seamless handoff of leads.

Data Analysis & Reporting:

Own all campaign reporting using Excel, for reporting purposes (e.g., pivot tables, VLOOKUPs), meticulously tracking KPIs such as lead velocity, conversion rates, and ROI.

Industry Adaptability:

Demonstrate the ability to take on information on new industries quickly, tailoring sales campaign messaging and approach to new market verticals.

Qualifications & Skills

Experience:

Proven experience (3+ years) managing B2B sales or demand generation campaigns with a track record of meeting or exceeding lead targets.

Technical Proficiency:

Advanced skills in Microsoft

Excel

for data analysis and reporting are essential. Proficiency with CRM systems highly beneficial.

Communication:

Exceptional written communication skills for persuasive campaign messaging. Confidence in communicating results and insights to senior (C-suite) stakeholders.

Analytical Mindset:

A strong aptitude for data interpretation and making data-driven decisions.

Self-Starter:

A highly organised individual contributor who can work independently in a fast-paced environment.

Adaptability:

A demonstrated ability to quickly understand new products, industry changes, and complex corporate landscapes.

Fully office based role.

Monday - Friday (5 days per week)

8.30am - 5pm

Salary: Between 30,000 - 35,000 per annum + industry leading uncapped commission structure.

28 days annual leave (inclusive of bank holidays) + an additional day for your birthday off.

Annual bonus

Sales incentives: Weekends away, the latest tech, concerts, sports events and more...

Job Types: Full-time, Permanent

Pay: 30,000.00-35,000.00 per year

Benefits:

Company events Company pension Free parking
Ability to commute/relocate:

Warrington WA1 1EN: reliably commute or plan to relocate before starting work (required)
Experience:

B2B sales: 3 years (preferred)
Work authorisation:

United Kingdom (required)
Work Location: In person