Job Description

Job details

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Location:

Reading

Capability:

KPMG Business Services

Experience Level:

Manager

Type:

Full Time

Service Line:

Corporate Affairs & Marketing

Contract type:

Permanent

Job description

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Campaign Marketing Manager - Advisory

Base Location:

Reading





The KPMG Business Services function is a cornerstone of our UK business. Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters.


Within Central Services we are part of a community of experts across a wide range of critical activities who help grow, run, and protect KPMG in the UK.


From HR and Learning, Finance, Procurement, Facilities and Business Support, through to Risk and Legal, Corporate Affairs, and Sales and Marketing, our approach is focused on driving the improved performance of the firm, which we support with diligence and expertise.


KPMG is one of the world's largest and most respected consultancy businesses, we've supported the UK through times of war and peace, prosperity and recession, political and regulatory upheaval. We've proudly stood beside the institutions and businesses which make the UK what it is.

Why Join KPMG as a Campaign Manager

The Campaign Marketing Manager will be responsible for supporting the development, execution, and delivery of integrated marketing campaigns to drive brand awareness, client acquisition, and revenue growth within the Advisory function - with a focus on our Transformation services. This would include our services like digital transformation; strategy; customer and operations consulting services; there would also be links into our transactions business. This role requires a level of strategic thinking, creativity, and a strong understanding of various marketing channels and tools. The ideal candidate will have some experience managing end-to-end marketing campaigns and working cross-functionally with different teams.



This role would suit a marketing manager who is results-driven, strategic marketer with some experience in developing client-centric growth marketing strategies. Strong stakeholder and team management skills and the ability to drive campaign delivery to impactful outcomes are essential attributes.

What will you be doing?

Partner with the business to develop a clear strategic direction, an actionable 'go-to-market strategy and campaign plan for the respective sector or capability area Support the development of an integrated approach across Corporate Affairs & Marketing to align services, messages and sales opportunities Contribute to the delivery of the marketing strategy to drive brand awareness and engagement; supporting every stage of the sale, create opportunities for relationship development and ensure we engage internally with messaging on all our activities Measure value creation and ROI [set against agreed objectives and targets] directly contributing to the firm's business growth agenda Drive a data led approach to champion digital and use of CRM with the marketing team and across the business Build strong relationships with key stakeholders and the business development teams across the Transformation Services that KPMG offer. Champion the KPMG brand and purpose across our priority marketing teams and our business to make sure that we stand out from the crowd Brings a commercial mindset and has ability to spot the opportunity in the delivery of campaigns and projects Delivery of high performing end to end brand, lead generation and sales campaigns - from click to client Inspirational team leader and intuitive manager - creating a collaborative, high performing team virtually, across the country and potentially offshore Future focused - ability to challenge, be challenged on key ideas and concepts, to foresee the potential impact and value creation of marketing activities Some experience in developing value propositions for services and market-defining marketing campaigns, as well as effectively managing associated budgets Identify target audiences and appropriate marketing channels Create campaign budgets and timelines Constantly reviewing better ways of doing things and leveraging tech and digital platforms to deliver high performing campaigns and activities Coordinate with internal teams (e.g., creative, product, sales) and external vendors to ensure timely and effective campaign delivery Leverage market research to stay informed about industry trends, competitive landscape, and client/market behaviours. Use client insights and metrics to inform campaign strategies and decision-making.

What will you need to do it?

Experience in marketing, with a focus on marketing/campaign management Proven track record of developing and executing impactful and effective marketing campaigns - including events Knowledge of digital channels, including SEO/SEM, PPC, as well as CRM [MSD] Excellent project management skills with the ability to manage multiple projects simultaneously Proficiency in marketing tools and platforms (e.g., CRM software, marketing automation tools, analytics tools) Industry knowledge - with the ability to develop strong internal and external networks Experience working in a professional services environment would be a distinct advantage

To discuss this or wider Central Services roles with our recruitment team, all you need to do is apply, create a profile, upload your CV and begin to make your mark with KPMG.

Find out more:

Within Central Services we have a range of divisions and specialisms. Click the links to find out more below:

Central Services (KBS) at KPMG:

www.kpmgcareers.co.uk/experienced-professional/kpmg-business-services/

Inclusivity and KPMG:

www.kpmgcareers.co.uk/people-culture/being-inclusive/

KPMG Workability and Disability confidence:

www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/need-support-let-us-know/
For any additional support in applying, please click the links to find out more:

Applying to KPMG:

www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/

Tips for interview:

www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/application-advice/

KPMG values:

www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/our-values/

KPMG Competencies:

www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/kpmg-competencies/

KPMG Locations and FAQ:

www.kpmgcareers.co.uk/faq/?category=Experienced+professionals

Why KPMG Business Services at KPMG?

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Every day our firm performs better because of how we work together, as one team, each the best at what we do. The difference we make shines through to our people and our clients. We're KPMG Business Services (KBS). We're a cross-functional team, bringing together experts across a wide range of critical activities which help to grow, run and protect our business. From HR and Learning, Finance, Procurement, Facilities and Operations, through to Risk and Legal, Corporate Affairs, and Market Development, our approach is focused on driving the improved performance of the firm. We work shoulder to shoulder with our client-facing teams and we focus on delivering our services in ways which help to drive efficiency, improve quality and enhance our firm's brand and reputation.


Read about KPMG Business Services

Service Overview

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We are the people responsible for telling our story - internally, to the public, to influential opinion-formers. We protect and enhance the KPMG brand. We use the power of our collective expertise, insights and relationships to equip KPMG to make the difference today and in the future. Join us, and you'll look after the voice, footprint and reputation of the firm, making sure we have a clear position that brings our purpose and values to life. We are made up of Marketing, Strategic Campaigns & Content, Communications, Stakeholder Engagement and Corporate Responsibility & Sustainability teams - together we help our people, clients and communities succeed.


Read about Corporate Affairs & Marketing