Job Description

Full description

Set the bar for greatness...

The Football Association are recruiting for a Campaigns Executive to join the PR & Campaigns and Brand team (Grassroots). The role will support both in delivering best in class campaigns and activations across the season.

This role is an amazing opportunity for an ambitious individual with experience in communications and marketing. The individual will support on creating integrated marketing campaigns with a strategic focus on brand and communications. Working with the PR & Campaigns and Brand Marketing Managers, the focus will be on delivering the campaigns through proactive PR, social activation and live events to drive positive engagement with FA initiatives.

The role will work across Grassroots football, England Football, FA/England partner activations, and campaigns such as Play Safe weekends, Silent Support Weekends, The FA\'s Respect campaign and a new Volunteer campaign.

It represents a perfect opportunity for someone who wishes to develop their core marketing and communication skills, brand planning and multi-channel campaign execution within a fast-paced, professional sporting environment, working with a wide range of internal and external stakeholders.

The ideal candidate will be passionate about sports, whilst also having a strong working knowledge of the football landscape. Candidates will also have a good understanding of youth and lifestyle culture, emerging trends, brands, social media content, and a strong media contact list/network.

This role is advertised on a fixed term basis, until March 2025.

What will you be doing?

Summary:

• To support the development and implementation of integrated campaigns and activations throughout the season (including key England Football grassroots activations, as well as FA-led purpose-driven campaigns.)
• To drive pre-defined England Football/FA activity in line with grassroots football priorities (e.g. managing CFA network, league/club comms, small-sided football) plus supporting Campaigns Manager(s) on tier 1 campaigns (e.g. Love Football. Protect The Game, The Greater Game, Let Girl\'s Play.)

Key Responsibilities:

• Campaign planning and activation:

• Support the development and implementation of fully integrated campaigns across marketing and communications.
• Draft campaign assets including press releases, media notices, PR and engagement plans.
• Develop campaign creative and supporting assets for owned, earned and paid channels.
• Lead on one-off seasonal campaign activations where necessary, for example, Silent Support Weekend and PlaySafe weekends.
• Proactively support in internal marketing/campaign creative brainstorms.

• Media planning:

• Drive media coverage for our campaigns and activations.
• Identify and pitch proactive PR ideas to media.
• Identify and recruit relevant media/influencers/talent for specific campaigns - supporting the development of the PR & Campaigns key contacts.

• Brand/Marketing planning:

• Develop engagement plans with County FA networks - quarterly webinars, sharing campaign plans for buy-in and support.
• Active role in the direction of content across campaigns and activations.

• Stakeholder Management:

• Working closely with wider PR & Campaigns and Brand teams to manage external stakeholders and internal stakeholders on all aspects of campaigns including, media broadcasters, partners, and third-party suppliers.

• Agency Management:

• Support the management of a range of agency and/or supplier relationships.

• Finance + Ad-hoc:

• Delivering a range of administrative tasks, including raising POs and managing budget trackers, compiling presentations and supporting team events.
• Manage integrated campaigns calendar for external and internal planning.
• Provide regular updates of industry trends and analysis of competitor activity to internal stakeholders.

• Trend Reporting:

• Provide regular updates on industry trends and analysis of competitor activity to internal stakeholders.

What are we looking for?

Essential for the role:

Work experience:

• At least 2 years of Communications/Marketing/PR experience.
• Experience in delivering integrated, multi-channel campaigns.
• Experience working with design, paid media and/or PR agencies.
• Experience in dealing with national and regional media.
• Experience in supporting PR campaigns and delivering excellent results.
• Collaboration with internal and external stakeholders.
• Experience in project management and delivering multiple tasks to the deadline.

Knowledge:

• Manage integrated campaigns calendar for external and internal planning.

Technical Skills:

• Strong writing skills with the ability to write to deadlines.
• Ability to work as part of a team and build and manage multiple stakeholder relationships.
• Capable of managing multiple tasks.
• Confident communicator across key stakeholder groups and partners.

Beneficial to have:

Work experience:

• Sports communication experience.
• Experience in developing creative campaigns.
• Understanding of social networking and other promotional new media platforms.
• Experience in sports marketing/communications campaigns with a youth audience.
• Experience working with influencers and content creators.

Knowledge:

• A good understanding of the football marketplace.
• Interest in all aspects of marketing and communications, including brand management.

Technical Skills:

• Able to work on own initiative; accountable and reliable.
• Reporting and measuring on campaign effectiveness across all channels.

What\'s in it for you?

We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George\'s Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.

We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:

• Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season encouraging you to connect and learn with your colleagues and look after your mental health and wellbeing.
• Free, nutritious lunches, at Wembley Stadium and St. George\'s Park.
• Free private medical cover.
• A contributory pension scheme.
• An additional Thank You days leave, volunteering days as well as 25 days annual leave.
• A hybrid working model offering flexibility on where you work.

For more information on what it is like to work at The FA, please visit our FA Careers page, https://www.thefa.com/about-football-association/careers

Our Organisation

The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.

The FA oversees England international teams across men\'s, women\'s, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup, Barclays FA Women\'s Super League, FA Women\'s Championship, and Women\'s FA Cup, and the world-class facilities of Wembley Stadium and St. George\'s Park, all with a purpose to Unite the Game and Inspire the Nation.

We currently work within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model and it may be adjusted in future if deemed necessary.

Your contract with The FA will specify a fixed location of either Wembley Stadium, St. George\'s Park or our Processing Centre, unless the role is advertised as a homebased contract. The contractual location of this role can be found at the top of this advert on our FA vacancy page.

The FA, For All, For You

Our equality, diversity and inclusion strategy forms an integral part of our long-term commitment to using our influence across English football to create a game free from discrimination.

https://www.thefa.com/-/media/thefacom-new/files/about-the-fa/2021/fa_a-game-for-all-strategy.ashx

A Game For All outlines three key strategic commitments - Lead the Change, Be the Change, and Inspire the Change - which will ensure tackling discrimination remains a core priority for English football for years to come.

We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.

We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.

As part of The FA\'s commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.

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