Job Description

COMPANY PROFILE:

CNH Industrial is a global capital goods company specializing in equipment and services for Agriculture and Construction. The Company operates commercially through its brand portfolio which includes Case IH, New Holland Agriculture, Steyr, CASE and New Holland Construction Equipment. More information can be found on the corporate website: www.cnhindustrial.com

PRIMARY FUNCTION:

Reporting to the European Product Marketing Team leader, the CPS & FPS will be responsible to collect, analyse and prepare business cases for the defined product ranges in alignment with the Product Value proposition in the Market/Cluster of Markets in scope, to meet commercial targets. Product Offering Management for the Market/Cluster of Markets in scope: select applicable offering, define frame for market standards. Responsible to manage customer focused activities in the assigned territory (demo/training/sales support) in line with the Product Value Proposition

Dimensions:

Markets to be covered:

UK & ROI

Brands to be covered: Case IH

Retail and Wholesale Volume, Market Share and Margin in the markets for following products:

~Combines

~Hay & Forage Equipment

YOUR KEY RESPONSIBILITIES:

• Execution of the Product Value Proposition in scope of brand/product

• Product Offering Management: select applicable offering, define frame for market standards. Analyze take rates and rationalize offering. Provide inputs for product configuration/catalogue, marketing plans for the area/product in scope
• Support for the market teams during the whole product lifecycle. Provide fast and precise answers to questions coming from commercial teams, sales administration and dealers.

• Provide technical support to dealers and sales team to bring to market the best suitable product for the required characteristics in line with end customer needs; Drive customer satisfaction and solve issues. Help with special retail orders

• Support product launches ensuring information flow to market level, support budget planning for new product

• Prepare sales argumentation, Responsibility for coordination and summarizing the of commercial and product training needs for the cluster

• Project manage and support marketing activities and events run centrally in the markets (i.e. dealer communication, Product Presentations, Press Events, VIP days, fairs).

• Support product communication (advertising, mailing, translations, proof reading) in close collaboration with all concerned departments.

• Presentation and demonstration of products to the press and at events

• Support the monthly PO and Wholesale planning and support special wholesale Order Change Management (company stock orders, units in error, special cases)

• Support of commercial actions : Support development of terms and conditions, seasonal budget, budget follow up, List of machines available, reallocation units, Company Inventory Orders
• Demo/support unit co-ordinationDrive specific actions in the field to increase retails
• Monitor, review and report on the effectiveness of local marketing activities

Visit customers/dealers/markets to get an overview/understanding of the customers\' needs.

Provide feedback to the European marketing team to ensure that the specific requirements from customers are understood by the global product development teams (Platform/Engineering).

• Market research studies, analyze of the results (forecast future, market activity and consumer trends, primary consumer research, identify new market opportunities)

• Collect and maintain a database of market prices. Analyze competitor activities, evaluating their marketing, advertising and sales campaigns. Conduct analysis on competitive products/positioning (Performance monitoring best sellers, key models)

Tight collaboration with European teams, to be able to answer questions about product, specific request on pricing, competitive info, CPC\'s analysis.

• Performance tracking (Market share)

• Local homologation support for assigned market(s)

• Support customer clinic activities

• Working closely with the field team and with European Marketing Departments product, (training, pricing, marketing, etc.) to define and implement the product marketing plan

Job Specifications:

Impact :

• Market performance (revenue, sales volumes)
• Marketing plan deployment
• Market communications
• Training definition and coordination
• Product Definition and Model Mix

Communication :

• Customers & Distributer Teams
• Business Director, Business Managers, Field Specialists, Marketing Managers and other Market Communication Managers
• Central Marketing Communication,
• EMEA Product Marketing
• Pricing & teams
• Sales Administration & Demand Planning
• Agencies, external supplie

KEY COMPETENCES AND QUALIFICATIONS:

Education / Requirements

• Agricultural/Technical/Marketing/Business & Economics background
• Fluent in English,
• Proactive and enthusiastic approach for the role and activities

Skills

• Interpersonal skills
• Advanced communication and presentation skills
• Ability to deliver product training
• Proven expertise in Excel, Word, PowerPoint
• Project management
• Analytical and organization skills
• Cross Functional Collaboration
• Leadership
• Commercial skills to deal on a daily basis with customers

Preferred

• Practical knowledge of CNH Industrial Products
• Proven experience in product marketing functions, Service Area Manager or Sales Area Manager in the Agricultural Machinery industry

ADDITIONAL INFORMATION:

Travel Requirements:

International/National Up to 50%

CNH Industrial