Job Description

Empower, Connect, Evolve,

and

Inspire -

these are the values that drive us and make

BMI

a company where you can thrive and grow.


BMI UK&I have an exciting permanent opportunity for a Channel Sales Manager - Pitched to join our team. Reporting to the Regional Sales Director, this role is home based but will require travel around South Wales and West Midlands.

Role Summary

This is a progressive, data-driven role where you'll be responsible for driving specific business performance in target markets by effectively utilising all available channels and levers.



As a Channel Sales Manager, you'll be instrumental in driving our growth within the RMI market and beyond. Your main responsibilities will include:

Conducting a minimum of 16 merchant visits per week, focusing on A-C customer segments to identify and capitalise on incremental growth opportunities. Proactively engaging with national and regional house builders at their offices to secure specifications and create significant value, with a particular focus on Klober house builder specifications (both specified and non-specified projects). Collaborating closely with contractors and installers to ensure successful project specifications are delivered. Taking a proactive approach to business development, identifying and pursuing new avenues for growth. Effectively managing forecasts and demand planning to align with business objectives. Executing portfolio strategies within your target markets to achieve desired outcomes. Maintaining accurate and up-to-date records of all sales activity within our C4C system.

Your key skills and experience will include:

Core Skills

Sales & Negotiation Expertise:

Strategic Selling: Ability to develop and execute complex sales strategies tailored to different customer segments (A-C Merchants, National/Regional House Builders, Contractors/Installers). Negotiation: Skill in negotiating favorable terms and agreements with partners, house builders, and contractors to secure projects and maximise value. Closing Skills: Proven track record of converting leads and opportunities into successful sales. New Business Development: Aptitude for identifying and securing new accounts and market opportunities.

Relationship Management:

Partner Relationship Management (PRM): Building and nurturing strong, long-term relationships with channel partners (merchants, house builders) based on trust and mutual benefit. Stakeholder Management: Effectively managing relationships with diverse internal and external stakeholders.

Commercial Acumen

:

Market Analysis: Deep understanding of the UK RMI and house builder markets, including trends, competitive landscape, and customer needs. Financial Literacy: Ability to understand pricing models, profitability, and the financial implications of proposals. Forecasting & Planning: Skill in accurate sales forecasting and demand management.

Data Analysis & Digital Literacy:

Data-Driven Decision Making: Ability to interpret sales data, market trends, and performance metrics to identify opportunities and optimise strategies. CRM Proficiency (C4C): Expert use of CRM systems for activity tracking, pipeline management, and reporting.

Product Knowledge:

Technical Understanding: Sufficient knowledge of Klober products (or similar building materials) to effectively articulate their value proposition to technical and non-technical audiences.

Competencies

Strategic Thinking: Ability to develop a clear vision for growth within target markets and translate it into actionable plans, anticipating market shifts and adapting strategies accordingly. Results Orientation: A strong drive to achieve and exceed challenging sales targets and business objectives. Proactive Approach: Demonstrates initiative in identifying opportunities, engaging with partners, and driving business development without constant supervision. Communication & Presentation: Excellent verbal and written communication skills for engaging with diverse audiences, delivering compelling presentations, and crafting effective proposals. Collaboration: Ability to work effectively with internal teams (e.g., marketing, product, customer service) to ensure seamless execution and partner support. Problem-Solving: Aptitude for identifying challenges within the channel and developing effective solutions. Time Management & Organisation: Ability to manage a demanding schedule of visits, prioritize tasks, and maintain accurate records efficiently.

Behaviours

Customer-Centricity: Puts the needs of merchants, house builders, and installers at the forefront, seeking to understand their challenges and provide solutions that add genuine value. Resilience & Adaptability: Remains positive and focused in the face of setbacks, adapting quickly to changing market conditions or partner requirements. Integrity & Professionalism: Conducts business with honesty, transparency, and a high degree of professionalism, building long-term trust. Influencing & Persuasion: Ability to influence decisions and gain commitment from partners and stakeholders, often without direct authority. Self-Motivated: Possesses a strong internal drive to succeed and continuously improve performance. Accountability: Takes ownership of responsibilities and results, demonstrating a commitment to delivering on promises.

If you do not have all key skills but still feel like you would be a good fit, please still apply and we will consider your application based on merit and experience.

Benefits

We offer a range of benefits that include:

A competitive base salary Substantial bonus Private medical insurance - dependant on role Company matched pension contributions between 4% and 8% Income protection and life insurance EAP program A host of other benefits such as cycle to work scheme and EV scheme.

About BMI

BMI is a new name backed-up with over 180 years of roofing experience and knowledge. Bringing together some of the industry's most trusted local brands such as Redland & Icopal to become the largest supplier of both flat and pitched roofing and waterproofing solutions throughout Europe.



With over 120 production facilities across Europe, Africa and Asia, and more than 9,800 employees worldwide, we're well positioned to offer an unparalleled level of experience and innovation to our clients.



Our roofing products and systems are designed and manufactured in the UK. We have multiple manufacturing sites and distribution depots across the UK and Ireland with our UK&I Head Office based in Milton Keynes and our industry-leading BMI Academy is based in South Cerney, Gloucestershire.


Across these sites we offer a wide range of opportunities; from dedicated sales managers and technical experts to skilled operators in our plants, we value every role in the BMI Team and are united in delivering excellence for our customers and becoming the best roofing and waterproofing solutions company in the world.


We are One BMI. We embrace and recognise our differences and unique qualities across all of our people and the value these bring. We inspire, connect and empower our people and seek to proactively engage the communities in which we serve.


We continually focus on creating an inclusive culture where everyone contributes and thrives, where our people feel valued for who they are, have a sense of belonging, and do their best every single day.


We are an equal opportunities employer and believe that everyone should be treated equally, regardless of their religion, beliefs, age, gender, gender reassignment, race, disability, marital or civil partnership status, pregnancy or maternity, sexual orientation or any other protected characteristic.


If you need any help or adjustments for any stage within the recruitment process due to health, disability or any other reason, please let us know by contacting ukrecruitment@bmigroup.com.

A career with BMI Group is more than just a job. We help you to find work you enjoy, to use your skills, and support you to become the best you can be.

Working together we can achieve great things. Come and join us.