Job Description

We're not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.


Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!


At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.


So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!

The role

We are seeking a highly skilled and visionary Chief Engineer - Virtual Engineering to lead our digital engineering initiatives in the automotive sector. The role encompasses CAE (Computer-Aided Engineering), CFD (Computational Fluid Dynamics), and FEA (Finite Element Analysis) to drive virtual product development, optimise vehicle performance, and accelerate time-to-market for Nortons' Exciting projects


By combining deep technical expertise with leadership skills, guiding multi-disciplinary teams in creating predictive and efficient digital models that inform design, validation, and production decisions.


You will oversee the day-to-day running of a busy team and work closely with the entire vehicle and powertrain design teams to ensure Norton's remains at the forefront of design and engineering integration.


This role will report to the CTO (Chief Technology Officer) and handle creating this exciting project of building the department in a constructive way.

Duties/Responsibilities

Technical Leadership

Lead and manage the Virtual Build Engineering team across CAE, CFD, and FEA disciplines. Drive the adoption and development of advanced simulation methods to optimise vehicle performance, durability, and safety. Collaborate with design, vehicle engineering, and manufacturing teams to ensure simulation-driven design is fully integrated into the product development cycle. Establish best practices, methodologies, and standards for virtual testing and simulation. Evaluate and implement emerging simulation tools and digital engineering technologies.

Strategic Impact

Define the virtual engineering strategy aligned with business objectives and product programs. Contribute to the digital twin development and virtual validation processes. Provide technical guidance and decision support to senior management on vehicle design, development, and optimisation.

Team & Talent Development

Mentor and develop a high-performing team of engineers and specialists in CAE, CFD, and FEA. Promote a culture of innovation, continuous learning, and cross-functional collaboration. Build strong relationships with external partners, vendors, and academia for cutting-edge simulation techniques.

Project & Program Delivery

Ensure timely delivery of high-quality simulation outputs supporting vehicle programs. Analyse complex engineering problems, provide solutions, and drive design iterations efficiently.

Maintain accountability for the accuracy, reliability, and validation of simulation results.

Personal Specification

Bachelor's or master's degree in mechanical, Automotive or Motorsport industry. 10+ years of experience in automotive engineering, with significant exposure to CAE, CFD, and FEA. Proven track record of leading virtual engineering or simulation teams in a high-volume automotive environment. Hands-on experience with leading simulation software: ANSYS, Abaqus, LS-DYNA, Star-CCM+, HyperWorks, or equivalent. Strong knowledge of vehicle dynamics, structural mechanics, thermal and fluid systems. Experience integrating virtual engineering processes into vehicle development programs. Excellent leadership, communication, and stakeholder management skills.

Rewards of working for Norton:

We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here's what you'll get when you join the team:


Competitive salary package that recognises your skills and experience


A whopping 33 days of holiday (inc. Bank Hols) to relax and recharge


Generous pension scheme that sets you up for the future, with access to personalised advice.


Private Medical Insurance and a Cash Back Programme to keep you feeling your best


Life insurance (4x salary) because we've got your back no matter what


FREE fruit, got to have your five-a-day!


WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme


Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.


Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!


A diverse and international team that brings together different perspectives, backgrounds, and experiences.


Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!


??Want to go green? You can enjoy free electric bicycle hire


Plus, no need to stress about finding a parking spot - we've got on-site free parking covered and FREE electric charge points.


We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.



Join us and see for yourself!



PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS