Job Description

The Lifecycle Business Development Manager (BDM) is a highly specialized and consultative sales-focused role responsible for the design, monetization, and successful delivery of Cisco's complex service and solutions portfolio across the customer lifecycle. The BDM works to ensure Cisco's Customer Experience (CX) offers are precisely aligned with customer business outcomes, drive increased adoption and consumption, and maximize the profitability of recurring service deals.


This role requires a blend of deep technical architecture knowledge, financial acumen (P&L, ROI), and outstanding executive communication skills.

Key Responsibilities

1. Strategic Deal Structuring and Solution Development

Translate Business Needs to Solutions:

Work directly with customers, partners, and Sales teams to gather complex project requirements and translate them into custom-built, outcomes-based service solutions.

SOW & Proposal Creation:

Design and develop comprehensive Statement of Works (SOWs), technical proposals, and service contracts for high-complexity deals, ensuring clear roles, responsibilities, and project deliverables.

Financial & Margin Analysis:

Conduct in-depth financial analysis, including ROI justification, P&L modeling, and margin analysis, to ensure proposed services are financially attractive for both the customer and Cisco.

Service Portfolio Integration:

Act as a Subject Matter Expert (SME) on the entire Cisco Services portfolio (Professional Services, Success Tracks, Managed Services, Advanced Services Transaction, etc.) to integrate multiple service offerings into a cohesive customer solution.

2. Lifecycle Enablement and Growth Acceleration

Drive Recurring Revenue:

Focus on identifying and capturing opportunities throughout the customer journey, specifically within the

Adopt

,

Expand

, and

Renew

phases of the lifecycle, to accelerate Cisco's annuity business model.

Risk Mitigation:

Proactively identify and mitigate risks associated with solution design and service delivery to ensure successful transition to the Customer Experience (CX) delivery teams.

Market and Trend Analysis:

Stay current on market trends, competitor services, and the latest Cisco product architectures (e.g., Enterprise Networking, Data Center, SD-WAN, Security) to inform solution design and commercial strategy.

Partner Enablement:

Collaborate closely with Channel Partners and internal Partner Account Managers to align service strategies, promote Cisco's Lifecycle Incentives, and ensure partners are skilled in delivering the CX portfolio.

3. Cross-Functional Leadership and Governance

Orchestration & Governance:

Lead the pre-sales governance process, coordinating efforts across Sales, CX Delivery, Legal, Finance, and Deal Desk teams to gain approvals and ensure a smooth transaction.

Executive Alignment:

Build and maintain strong, influential relationships with customer executives, articulating the business value of Cisco services through compelling, high-impact executive presentations and "storytelling."

Internal Advocacy:

Provide guidance and direction to virtual support teams, junior BDMs, and remote back-office teams (CX Centre) on internal processes, SOW drafting, and deal management best practices.

Qualifications and Experience

Required Skills & Experience

7+ Years

of experience in IT business development, consultative sales, project management, or service delivery, specifically focused on complex technology solutions.

Deep Financial Acumen:

Proven ability to manage P&L, develop business cases, perform ROI/value analysis, and negotiate complex pricing strategies.

Expertise in Cisco Architecture:

Strong understanding of Cisco solutions across multiple domains (e.g., Enterprise Networking, Data Center, Security, Cloud) with the ability to map technology features to business outcomes.

Consultative Selling:

Demonstrated expertise in consultative/solution selling and professional services, with a track record of translating technical requirements into contractual agreements (SOWs).

Communication & Negotiation:

Outstanding written, verbal, and executive presentation skills. Proven capability to negotiate complex contract terms both internally and externally.

CRM Proficiency:

Experience with CRM systems (e.g., Salesforce) and pipeline reporting/forecasting.

Preferred Qualifications

Bachelor's degree in Engineering, Science, or a related field;

MBA or Master's degree is highly advantageous.

Relevant industry certifications (e.g.,

CCNP,

ITIL, TOGAF). Experience with Cisco's recurring revenue platforms and services (e.g.,

Cisco Success Tracks, Lifecycle Advantage, CX Cloud

). Knowledge of automation, cloud infrastructures, and migration strategies.

Success Metrics (KPIs)

Cisco LCI Rebate Achievement Customer Consumption and Adoption Rates Cisco Partner Loyalty Renewal Rate and Attrition Reduction * Cisco PXP DPV Alignment