:DescriptionThe Counter Lead is responsible for supporting their Brand in for supporting the Brand in driving sales turnover and market share through consistently remaining consumer focused.They are accountable for achieving this byxc2xb7 reflecting a credible and professional Brand image to all internal and external consumers at all timesxc2xb7 maximising sales through selling, providing excellent service and retail standardsxc2xb7 contributing to efficiencies through adhering to store/Brand//Company Procedures and guidelinesxc2xb7 Understand daily/weekly targetsxc2xb7 Ensure personal awareness of all additional sales avenues i.e. eventing, Omni and digital channels, etc.xc2xb7 Keep up to date with competitor activities and missed opportunitiesxc2xb7 Effectively social media, leveraging opportunities to drive the business, protect and enhance the Brand image.xc2xb7 Deliver the Brand Strategy, ensuring the delivery of an effective local planxc2xb7 Plan and implement local marketing & events initiatives, aligned to Retailer activity.xc2xb7 Deliver excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindxe2x81x83set and a surprise and delight culturexc2xb7 Be an Ambassador for the Brand xe2x81x83 lead the way to ensure Brand values are represented and bought to life.xc2xb7 Ensure all refunds and complaints are managed in line with Company guidelines and to a mutually satisfactory conclusion, informing/consulting with the Area Manager where appropriatexc2xb7 Use digital tools to ensure knowledge is kept up to datexc2xb7 Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.xc2xb7 Develop up to date knowledge of product in order to ensure we deliver an industry leading experience and the product meets the consumer's needs. Operationsxc2xb7 Plan to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing)xc2xb7 Review retail standards on a daily basis ensuring they are maintained to the required standardxc2xb7 Ensure deliveries, stock movements and associated administration are completed within agreed Company timeframesxc2xb7 Ensure that all auditable processes and administration are actioned to Company guidelines and take corrective action in highlighted areas of riskxc2xb7 Ensure all information requests are fulfilled accurately, within deadlines setxc2xb7 Minimise stock loss by ensuring all Company Security Policies and Procedures are implemented correctly and followedxc2xb7 Create and maintain a safe working environment for consumers ensuring that Company and Retailer Policies and Procedures are adhered toxc2xb7 Ensures that all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of 'Acceptable' during audits.Commercialityxc2xb7 Manage daily replenishment, taking appropriate action where necessaryxc2xb7 Maximise sales performance by utilising all commercial reports before making commercial decisionsxc2xb7 Plan and deliver the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescalesxc2xb7 Identify stock package issues, and take corrective action, informing the Area Manager when out of direct controlxc2xb7 Effectively manage all promotions and discounts ensuring they are actioned in line with Company guidelinesxc2xb7 Identify trends and make suggestions to enhance product performance.Qualifications. Experience in a fastxe2x81x83paced retail and/or consumer facing environment xc2xb7 Ability to drive selfxe2x81x83developmentxc2xb7 Commercial understanding and awareness of industryxc2xb7 Effective communication, organisation and prioritisation skills
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