Job Description

Please note that this role is advertised on behalf of Atlas BFW Management Ltd (Atlas), a wholly-owned subsidiary of Blackpool Teaching Hospitals NHS Foundation Trust and as such, successful applicant(s) will be on Atlas Terms and Conditions. For further information about Atlas, please visit: www.bfwml.co.uk
Be responsible for supporting the Senior Leadership Team deliver the company's strategic objectives through the effective development, implementation and evaluation of a communications and marketing strategy and associated plans
Provide internal and external communications including marketing and media communications, reputation management advice and training to the board, executive team and other senior managers. They will also develop and maintain relationships with key stakeholders to build and grow the company's reputation
Act as communications link between the company and its stakeholders
Advise and support communications with teams across the business
Main duties of the job
Support the Atlas Board and Senior Leadership Team by providing strategic counsel, reputation management and marketing advice as part of a high quality communications and marketing service
Responsible for leading on and managing communications and marketing activities including:
o Managing all internal/external communications channels, including digital and social communications
o Delivery of digital and print collateral
o Policy creation and review
o Budget management
About us
As experts in healthcare facilities and property management, we deliver fully-managed healthcare facilities services and property management solutions to clients throughout Blackpool, Fylde, Wyre and North Lancashire.
Our teams ensure our clients properties and amenities provide the best environment for their customers, patients, staff and visitors.
As a wholly owned subsidiary of Blackpool Teaching Hospitals NHS Foundation Trust, we support the Trusts frontline clinical services and assist with the delivery of patient care, through our service provision.
Our profits are used to help grow our business, whilst providing additional employment, training and development opportunities for local people.
Visit: bfwml.co.uk for further information
Please note this role will be on an ATLAS contract,notan NHS contract.
This advert will close when sufficient applications have been received.
Details
Date posted
06 November 2025
Pay scheme
Agenda for change
Band
Band 8a
Salary
59,047 to 72,168 a year Per annum
Contract
Permanent
Working pattern
Full-time
Reference number
382-ATL30-25
Job locations
Blackpool Victoria Hospital
12 East Park Drive
Blackpool
FY3 8DX
Job description
Job responsibilities
Support the Atlas Board and Senior Leadership Team by providing strategic counsel, reputation management and marketing advice as part of a high quality communications and marketing service
Responsible for leading on and managing communications and marketing activities including:
o Managing all internal/external communications channels, including digital and social communications
o Delivery of digital and print collateral
o Policy creation and review
o Budget management
Develop, coordinate and implement long-term communications and marketing strategy and plans that support Atlas business objectives
Engage Atlas colleagues and stakeholders to develop a pipeline of positive stories which support the companys reputation, strategically influence stakeholders and deliver its objectives
Produce high quality printed and digital materials, writing/editing as appropriate and liaising with printers/designers where necessary
Support organisation of corporate events, especially around recruitment
Conduct regular audit and evaluation of communications, including surveys
Develop relationships with BTH communications colleagues and in the wider NHS to ensure a coordinated approach to social media and wider communications
Develop and manage the company website and intranet
Manage corporate support and support junior colleagues as required
Lead on handling media inquiries and engaging with journalists in partnership with clients where necessary
Champion the Atlas brand ensuring compliance across all channels with accessible design principles, NHS identity requirements and local branding Job description
Job responsibilities
Support the Atlas Board and Senior Leadership Team by providing strategic counsel, reputation management and marketing advice as part of a high quality communications and marketing service
Responsible for leading on and managing communications and marketing activities including:
o Managing all internal/external communications channels, including digital and social communications
o Delivery of digital and print collateral
o Policy creation and review
o Budget management
Develop, coordinate and implement long-term communications and marketing strategy and plans that support Atlas business objectives
Engage Atlas colleagues and stakeholders to develop a pipeline of positive stories which support the companys reputation, strategically influence stakeholders and deliver its objectives
Produce high quality printed and digital materials, writing/editing as appropriate and liaising with printers/designers where necessary
Support organisation of corporate events, especially around recruitment
Conduct regular audit and evaluation of communications, including surveys
Develop relationships with BTH communications colleagues and in the wider NHS to ensure a coordinated approach to social media and wider communications
Develop and manage the company website and intranet
Manage corporate support and support junior colleagues as required
Lead on handling media inquiries and engaging with journalists in partnership with clients where necessary
Champion the Atlas brand ensuring compliance across all channels with accessible design principles, NHS identity requirements and local branding
Person Specification
Education / Qualifications
Essential

• Educated to degree level or equivalent level of relevant experience.
• Post-graduate qualification in a relevant subject area to Masters level equivalent.

Desirable

• Member of relevant professional body e.g. CIPR, CIM

Knowledge/ experience
Essential

• Proven experience of development and delivery of communications and marketing strategies/plans
• Experience in communications and marketing across multiple channels
• Demonstrable experience producing impactful communications and campaigns
• Experience of publishing across digital and print
• Experience of building relationships with stakeholders across complex organisations forms
• Demonstrable influencing, persuasion skills
• Proven experience of creating opportunities and working collaboratively with internal and external partners
• Experience of commissioning and managing external agencies
• Experience developing and managing digital and social channels
• Experience of managing resources, staff and budget
• Experience of developing policies

Desirable

• Experience working in or with the NHS
• Experience of handling and responding to media requests
• Experience of events planning

Skills/ Ability/ Knowledge
Essential

• Ability to command confidence of colleagues, senior leaders and board
• Evidence of ability to deliver against targets
• Ability to work productively in collaborations across organisational boundaries
• Knowledge of website development and social media techniques
• Knowledge of developing and maintaining a brand
• Knowledge of marketing techniques
• Excellent interpersonal skills with the ability to communicate with a range of audiences
• Effective negotiation and influencing skills
• Excellent writing skills and ability to adapt to a range of written forms
• Strong organisational and IT skills
• High level or accuracy and attention to detail

Desirable

• Good understanding of NHS and environment

Person Specification
Education / Qualifications
Essential

• Educated to degree level or equivalent level of relevant experience.
• Post-graduate qualification in a relevant subject area to Masters level equivalent.

Desirable

• Member of relevant professional body e.g. CIPR, CIM

Knowledge/ experience
Essential

• Proven experience of development and delivery of communications and marketing strategies/plans
• Experience in communications and marketing across multiple channels
• Demonstrable experience producing impactful communications and campaigns
• Experience of publishing across digital and print
• Experience of building relationships with stakeholders across complex organisations forms
• Demonstrable influencing, persuasion skills
• Proven experience of creating opportunities and working collaboratively with internal and external partners
• Experience of commissioning and managing external agencies
• Experience developing and managing digital and social channels
• Experience of managing resources, staff and budget
• Experience of developing policies

Desirable

• Experience working in or with the NHS
• Experience of handling and responding to media requests
• Experience of events planning

Skills/ Ability/ Knowledge
Essential

• Ability to command confidence of colleagues, senior leaders and board
• Evidence of ability to deliver against targets
• Ability to work productively in collaborations across organisational boundaries
• Knowledge of website development and social media techniques
• Knowledge of developing and maintaining a brand
• Knowledge of marketing techniques
• Excellent interpersonal skills with the ability to communicate with a range of audiences
• Effective negotiation and influencing skills
• Excellent writing skills and ability to adapt to a range of written forms
• Strong organisational and IT skills
• High level or accuracy and attention to detail

Desirable

• Good understanding of NHS and environment

Skills Required