Job Description

Communications & Marketing Officer Non - Clinical

Salary 30,000 per annum

Hours 37.5 hours per week (with occasional evenings and weekends as required)

Contract type Permanent

Responsible to Senior Communications and Marketing Officer

Accountable to Head of Fundraising, Communications and Marketing

Overgate Hospice is an independent charity with a mission to ensure that patients and those close to them live with the best possible quality of life. This is enabled by provision of the highest standard of compassionate and evidence-based specialist palliative and end of life care for adults in Calderdale who have active, progressive life limiting illness.

However, the current constraints of our ageing facilities are making this more difficult than ever. Our ambitious redevelopment plans will modernise and expand our existing facilities to transform the environment in which we care for our patients, as well as meaning we can care for more people who need us. In April 2024, Overgate Hospice launched a capital appeal, the Big Build Appeal, to raise the funds needed to make these transformational plans become a reality.

Job Summary

The Non-Clinical Communications and Marketing Officer plays a vital role in ensuring consistent and engaging communication across the Hospice's non-clinical services, fundraising, retail, HR, and volunteer teams. They are responsible for developing key messages and marketing materials that align with the Hospice's brand guidelines, regularly reviewing and updating content to maintain clarity, professionalism, and accessibility. This includes writing press releases to promote fundraising achievements and retail milestones, working with the Digital Communications M&C Officer on engaging content and email campaigns, and maintaining accurate, up-to-date information on the Hospice website and intranet. The role also involves gathering impactful stories, photos, and videos from supporters, volunteers, and staff to showcase the Hospice's work while ensuring all necessary consents are documented.

Additionally, the officer supports the Fundraising team in marketing events, designing materials, and improving supporter engagement through targeted communications. They assist the HR team in effectively marketing job vacancies, developing a compelling recruitment pack, and ensuring all internal documentation meets branding standards. They also work closely with the Volunteer Services team to enhance volunteer communications, support recruitment efforts, and produce a monthly volunteer newsletter. With regular visits to the Hospice's charity shops and retail sites, they ensure branding consistency and contribute to eye-catching window displays. Reporting to the Head of Communications & Marketing, this role is integral to enhancing the Hospice's reputation within the community and among key stakeholders.

Minimum Qualifications / Experience Required

Must be education to A level or equivalent experience.

Duties & Responsibilities

Responsibility for creating key messages for the non-clinical areas of the Hospice, ensuring these are reviewed annually and kept up to date.

Ensure that all non-clinical materials are designed in line with the Hospice's brand guidelines.

Support the Fundraising team with the production of all marketing materials to ensure consistent branding across all materials.

Writing press releases to share news of fundraising achievements and key retail milestones and to promote Hospice events.

Support the Fundraising team with marketing and promotion of all events, creating action plans to engage and inspire staff, volunteers and staff to get involved.

Support the Fundraising team with the creation of emails to inform supporters and promote fundraising activities.

Support effective data gathering from supporters to better inform future marketing and communication decisions.

Identifying and collating stories from a range of individuals to promote the Hospice.

Gather photos, videos, and other visual media, ensuring up to date photographs are available as needed and all necessary consents permissions have been documented.

Responsibility for creating content on all non-clinical services for the website to ensure that all services are represented appropriately, and all information is accessible.

Ensure all non-clinical leaflets are up to date, and in line with Hospice branding.

Creation of a recruitment pack to attract the best staff to the Hospice, regularly reviewing content.

Regularly review and update all thank you letters across the Hospice.

Support the HR team to ensure all documentation and literature is high-quality and in line with brand guidelines.

Support the HR team with effective marketing of job vacancies.

Regularly visit our charity shops and retail sites to improve branding, ensuring a consistent and professional look across all sites.

Support the Volunteer Services team with effective communications to our team of volunteers.

Support the Volunteer Services team with recruitment of new volunteers to support all areas of the Hospice.

Support the Volunteer Services team with a monthly volunteer news bulletin.

Creating content for social media to support overall income generation.

Support the Retail teams with marketing materials to produce eye-catching and effective shop window displays.

Support the Retail teams to refurbish existing shops/open new shops with appropriate branding and internal and external signage.

Support the overall improvement of the Hospice's reputation within our community and with key stakeholders.

Ensuring all non-clinical content is up to date on the staff intranet.

Support the Estates Team with any printed materials/signage required.

Supporting the Head of Communications & Marketing in day-to-day communication and marketing activities.

Communications and Marketing Duties and responsibilities

Ensure all communications and marketing materials adhere to the Hospice's brand guidelines.

Promote and protect the Overgate Hospice brand in all internal and external communications.

Produce high-quality, engaging content for various platforms, including print, web, and social media.

Assist in the promotion and communication of Hospice events and activities.

Attend selected large-scale Hospice fundraising events, working as an active member of the team to deliver an exceptional experience for supporters.

Provide on-the-ground support during events to ensure effective communication and marketing presence, identifying opportunities to engage our community.

Work within the annual budget for the Communications and Marketing team, ensuring all processes are followed and best prices found.

Maintain our database to record accurate donor contact and preference information.

Track and report on the effectiveness of marketing and communication activities.

Use data and analytics to inform future strategies and improve ongoing efforts.

Ensure timely and effective internal communication to keep staff and volunteers informed and engaged.

Provide the highest level of customer service to maintain and enhance the Hospice's reputation within the community.

Communicate effectively with all stakeholders, including patients, families, donors, volunteers, and the community.

Ensure that stakeholder communications are clear, compassionate, respectful, professional and aligned with the Hospice's values.

Adhere to all legal and regulatory requirements related to communications and marketing.

Stay informed about best practices and trends in the sector to ensure the Hospice remains at the forefront of effective communication and marketing strategies.

Work collaboratively with team members and other departments.

Share knowledge and skills to support the professional development of the team.

Pursue continuous learning and professional development opportunities.

Attend relevant training sessions, workshops, and conferences to enhance skills and knowledge.

Seek and act upon feedback from stakeholders to improve communication and marketing efforts.

Continuously seek opportunities for innovation and improvement within the team.

Be an active and supportive member of the wider Income Generation team.

Overgate General Duties and Responsibilities

Overgate Hospice is a no smoking organisation.

The employee must maintain a safe working environment in accordance with Overgate Hospices Health and Safety policies & abide by the Health and Safety at Work Act (1974).

The employee must complete mandatory training.

The employee must ensure that they comply with all Hospice policies and procedures at all times and participate in the development and implementation of Hospice policies.

The employee must be actively involved in Hospice Governance and support the audit cycle.

The employee must always maintain strict confidentiality, applying to all aspects of Hospice business and work within the guidelines of the Data Protection Act.

Employees must demonstrate commitment to their own personal development and are required to make a positive contribution to fundraising and raising the profile of the Hospice locally and nationally.

Employees must adhere to the Hospice's Standards of Behaviour Framework in all aspects of their work.

Work closely with the Volunteer Services Coordinator as appropriate to ensure that any volunteers are supported in their roles, addressing any issues as they arise.

Use all Hospice resources economically and cost effectively.

This job description is not exhaustive and will be subject to periodic review. The employer and the employee share responsibility to review and amend it as appropriate.

Safeguarding Adults and Children

All Hospice staff are required to act in such a way that at all times safeguards the health and well-being of children and adults at risk. Familiarisation with and adherence to the hospice safeguarding policies is an essential requirement of all employees as is participation in related mandatory/statutory training.

Valuing Diversity and Equality

All employees should carry out their duties in accordance with the values and principles of valuing diversity and equity of provision. It is the responsibility of all employees to support the Hospice vision of promoting a positive attitude to diversity and equality of opportunity, to eliminate discrimination and disadvantage in service delivery and employment, and to manage, support or comply through the implementation of the Hospice's Equal Opportunities Policy.

PERSON SPECIFICATION

Qualifications/Training

A good standard of general education

Educated to A-Level or equivalent experience

Desirable

A degree or equivalent qualification in Communications, Marketing, Journalism, English or a related field.

Experience & Knowledge

Essential

Experience of working in a busy office environment

Experience of working to timescales and deadlines

Experience of representing an organisation in a professional manner

Experience using design computer packages i.e. Adobe Creative Cloud

Knowledge of the local area

Desirable

At least 2 years' experience in a marketing or communications role

Experience of non-profit marketing

Skills/Abilities

Essential

Excellent written communication skills

Excellent attention to detail

Excellent organisational and planning skills

Good timekeeping

Excellent interpersonal skills

Computer literate and proficient in the use of Microsoft Office suite of programs

Ability to create written content for a variety of media channels

Ability to communicate verbally to a wide range of audiences

Ability to work in a team which includes volunteers

Ability to maintain confidentiality

Self-motivated to devise and implement marketing plans

Ability to inspire others through excellent communication

Excellent telephone manner

Ability to work flexible, occasionally unsocial, hours

Personal Attributes

Essential

Understanding of, and empathy with, a hospice environment

Ability to deal with conflicting demands and pressures

Team player who earns the trust and respect of colleagues

A sensitive and compassionate approach when working with patients, families, and clinical teams.

Positive, professional approach and image

Commitment to the purpose and values of Overgate Hospice

Emotional Resilience

Current driving license and access to own transport for use at work

Job Types: Full-time, Permanent

Pay: 30,000.00 per year

Benefits:

Canteen Company pension Free parking Life insurance
Schedule:

Monday to Friday Weekend availability
Work Location: In person

Application deadline: 04/07/2025