Job Description

Communications & Marketing Officer

Location:

York/Hybrid

Salary:

up to 30,600 per annum

Hours:

35 hours per week



Why join us?



Brainkind is a charity that aims to improve the lives of people with brain injuries in the UK. Our assessment centres, rehabilitation units and hospitals use expert neurorehabilitation to support people to regain the skills they have lost. We treat people with a range of brain injuries - sustained through trauma, illness, substance abuse and more - to recover and meet their personal goals. Our employees are incredibly passionate about the jobs they do - you will find a strong team spirit across our services and amazing colleagues who always pull together and look out for each other.

MAIN PURPOSE:

Working with the Communications and Marketing Manager to deliver high quality marketing activity to engage multiple stakeholders in specified areas of the organisations work.

You will support delivery of all day-to-day marketing and communications activities, including multichannel campaigns, social media management, and content creation.

MAIN TASKS AND RESPONSIBILITIES:

To work on content development, ensuring we create engaging content for relevant online and offline channels.

Provide a first point of contact for colleagues, and others, requiring marketing support, analysing need and responding appropriately.

Work with the Communications and Marketing Manager to evaluate the effectiveness of marketing activity, setting up systems and reporting regularly.



Lead and/or assist on the creation and editing of photo and video shoots

as required.

Manage an online photo library including consent forms.



Utilise relevant software e.g. Adobe Creative Cloud, Canva to develop marketing materials including literature, promotional items and 'toolkits'

To act as a brand guardian, ensuring that the new brand Is delivered in a creative way which cuts through to different audiences.

EXTERNAL AND INTERNAL COMMUNICATIONS

Working with internal colleagues and stakeholders, develop a bank of stories of our staff and the people supported so we can tell the story of life after brain injury.

DIGITAL



Work to the organisations digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO).



Support the building and maintaining Brainkind's brand's presence across multiple social media channels



Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment



GENERAL



Ensure consistency in brand messaging and visual identity across all marketing materials and channels.



Take on projects and assignments, as appropriate.



Evaluate all activity, using analytical approaches and data to suggest improvements.



To undertake any other reasonable duties that fall within the role of the Communications and Marketing Officer.



To undertake any reasonable travelling requirements to fulfil the tasks and responsibilities of the role.



Attend and participate in regular team and other meetings, both internal and external.

ABOUT YOU:

English language and Mathematics GCSE grade C/4 or above (or equivalent) Proven experience and knowledge of internal communications functions and techniques Proven understanding of using a variety of communication channels to reach a wide range of audiences Experience of working within a multi-disciplinary communications team Experience of creating materials and engaging content, including newsletters and web copy Experience of working with external agencies and other organisations Experience of managing and delivering a project at every stage, from start to finish Ability to work at all levels within a complex and geographically dispersed organisation Excellent oral and written communication skills and the ability to present well

Rewards



A competitive salary of up to 30,600 per annum 33 days annual leave (inclusive of bank holidays) (pro rata) Buy and sell up to 5 days annual leave. Health Cash Plan Access to our Employee Assistance Programme (EAP) Excellent training and support Group life assurance. Eye voucher scheme Free parking Company Pension Long Service and Staff Awards

We also put a big focus on employee wellbeing and support. It matters to us that you feel at your best. Career development is a priority. We will ensure you get all the training and learning opportunities you need to achieve your goals.



To join our friendly team, click the Apply Now button.



Please note we will be shortlisting and interviewing candidates on a rolling basis until the role is filled therefore, we recommend applying as soon as possible.



All successful candidates are subject to compliance checks including 3 years of checkable references and DBS/PVG checks


Brainkind are a Disability Confident Employer. As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy. Brainkind is committed to promoting a diverse and inclusive organisation. It is a place where we recognise, celebrate, and live our values which includes offering a range of inclusive employment policies and staff engagement forums to support employees from all backgrounds.