Job Description

JLL supports the Whole You, personally and professionally.



Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you've got deep experience in commercial real estate, skilled trades, and technology, or you're looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.

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Community Manager, Merchant Square



Reporting to Bewonder*, and working closely with the client, the Community Manager will be responsible for leading the development and delivery of a comprehensive community experience, events, and marketing strategy for the 10,000 residents, occupiers, and visitors at Merchant Square Estate. This role combines strategic placemaking with hands-on community engagement and activation to position Merchant Square as a premium mixed-use destination in Paddington Basin where people live, work, and visit.



Objective of Role



The purpose of this Community Manager role is to create and deliver a bespoke community experience and engagement programme that drives occupier satisfaction, stimulates visitor footfall, and establishes Merchant Square as a thriving, premium mixed-use estate. The role focuses on building strong relationships across the diverse community while delivering exceptional events and marketing initiatives that enhance the overall estate experience.



Team Structure



The Community Manager will work as an integral extension of the client team, maintaining a close collaborative relationship that is fundamental to the success of the Merchant Square community. This partnership approach ensures seamless alignment between client objectives and day-to-day community management activities. The Community Manager will report to the Community Lead at Bewonder who will provide strategic support and guidance, while also having access to Bewonder's in-house creative studio, digital team and network of partners. As part of a network of Community Managers across the UK, they will benefit from best practice sharing and networking opportunities within this professional group. Working closely with both the onsite client team and the Merchant Square Estate Management team, the Community Manager will foster strong working relationships that enable cohesive property management and community development aligned with the client's vision and operational requirements.



Main Duties and Responsibilities



Community and Events Management

Act as lead contact and coordinator for events, communications, and marketing activities across the estate



Strategically plan the yearly programme of events that contributes to the overall Merchant Square brand for the benefit of estate occupiers, residents, and local community



Establish regular meetings with main occupier (office, retail and leisure) and resident representatives to develop strong working relationships and support ongoing communications



Create and deliver an engaging and vibrant community/placemaking strategy that connects customers within Merchant Square Estate



Implement placemaking projects to enhance and activate the spaces throughout the estate



Deliver events on-site as the leading point of contact, managing external partners and ensuring operational excellence



Engage with local charities and produce annual CSR programme aligned with sustainability and social impact agenda



Marketing and Communications

Drive marketing activity for Merchant Square Estate, managing all marketing channels including website, social media handles, and monthly newsletter to drive digital engagement



Coordinate activity and development on upcoming Merchant Square mobile application



Leverages available photography and videography resources to develop engaging social media content, transforming professional visuals into posts that showcase Merchant Square's vibrant community and activities



Manage estate communications and signage with designers



Manage relationships with external creative and communication agencies



Write content for awards submissions and create engaging content for various platforms



Liaise with occupiers, residents, and traders regarding offers, news, and campaign feedback



Operations and Administration

Close collaboration and communication with the client and estate management team to ensure they are aware of ongoing community activity



Collate appropriate documentation for each event including Event Management Plans, Risk Assessments, and License documents, ensuring all events adhere to health & safety and licensing policies



Manage the events and marketing budget effectively throughout each service charge year



Engage and negotiate with potential commercial partners for events, pop-ups, and filming opportunities



Support occupier customer feedback programmes and surveys, using feedback to inform strategy



Maintain confidentiality of all appropriate communications and documentation



Support control and management of assigned budgets, raising external revenue through events activities where possible



Key Stakeholders

European Land (Client)



Bewonder(JLL)


Estate Management team (JLL)



Occupiers, residents, building managers & retailers



Local community groups and charities



Third party agencies and service partners



External creative and communication agencies



Knowledge, Skills and Experience



Essential Experience

Previous experience in marketing and events environment, at Assistant or Executive level, either agency or client side



Proven experience in delivering successful events and placemaking strategies across destinations with high footfall



Experience in content creation and management with good understanding of WordPress or similar CMS



Hands-on experience with Instagram and Facebook for business



Proficiency in using Mailchimp or similar email marketing platforms



Experience in delivering onsite events and content development for websites and social media



Essential Skills

Strong interpersonal, verbal, and written communication skills



Exceptional organisational and multi-tasking skills



Intermediate to Advanced Microsoft Office skills



Strong time management and prioritisation abilities



Confidence in communicating and working to deadlines



Excellent eye for detail and strong ownership mindset



Ability to work under pressure and without supervision



Desirable Experience

Previous experience in marketing and events environment either agency or client side, for a prestigious city centre mixed-use estate



Understanding of design skills such as Adobe Creative Cloud, Canva



CRM experience and workplace app knowledge



Understanding of wellbeing programmes



Building management/Facilities management operational experience



Project management experience



Critical Competencies for Success

Creative and innovative thinking - be different and bold in approach



Developing and sustaining key relationships across diverse stakeholder groups



Strong management skills and ability to work collaboratively



Passionate about customer experience and community building



Commercially minded with ambitious approach to revenue generation



Confident hosting abilities and natural relationship builder



Successfully delivering community events and activations through independent problem-solving and resourcefulness, maintaining a positive approach when facing challenges



If this job description resonates with you, we encourage you to apply even if you don't meet all of the requirements below. We're interested in getting to know you and what you bring to the table!



Personalized benefits that support personal well-being and growth:



JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.



About JLL -



We're JLL--a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That's why we're committed to our purpose to shape the future of real estate for a better world. We're using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.



Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we're honored to be recognized with awards for our success by organizations both globally and locally.



Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we're headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.