Job Description

Global Operations



Consumer Marketing Manager Graduate (TikTok Shop - Marketing) - 2026 Start (BS/MS)



Location

:



London



Employment Type

:



Regular



Job Code

:



A151174



Responsibilities



The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.



With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users.



We are looking for talented individuals to join our team in 2026. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Launch your career where inspiration is infinite at TikTok.



Successful candidates must be able to commit to an onboarding date by end of year 2026. Please state your availability and graduation date clearly in your resume.



Support the social media and CRM teams with day-to-day execution and operational responsibilities Support the planning, creation and publishing of TikTok-first social media content across owned marketing channels Assist in the development of creator-led content for key category moments and always-on marketing campaigns Manage social content scheduling and coordination with internal and external partners Conduct daily monitoring of social content performance, surfacing quick-turn insights and optimisation opportunities Build and deploy CRM emails using internal tools, while learning audience segmentation strategies to reach relevant users Assist with copywriting across CRM, social, and broader owned channel communications - ensuring TikTok-native creativity, tone of voice, and cultural relevance Support paid media setup including boosting, deeplink generation and tracking, and reporting on ad performance Maintain content calendars and ensure timely delivery of all marketing assets and campaigns Support ongoing reporting needs, including real-time dashboards and reactive performance analysis Coordinate marketing approvals, asset trafficking, and cross-functional alignment Conduct category research and social trend analysis to inform content and CRM strategy Assist in organising and executing marketing activations, partnerships, and promotional moments Provide general team administrative and project support, ensuring smooth operational workflows

Qualifications

Minimum Qualifications:

Bachelor's degree in Marketing, Business, Communications, Media, or a related creative field. Passion for social media, marketing and creative Strong communication skills (English fluency) with attention to detail and creative thinking Ability to manage multiple tasks in a fast-paced, dynamic environment Basic capability to shoot and edit short-form content using mobile editing tools (e.g. CapCut, TikTok editing suite)

Preferred Qualifications:

University project work or internships related to social media, marketing, branding, design, or CRM Active user of TikTok and other social platforms, with an understanding of trends and creator culture Curiosity about how email marketing and CRM works to reach different customer audiences Interest in developing copywriting skills, especially for TikTok-native tone of voice

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy



Job Information



About TikTok



TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



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Why Join Us



Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.



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We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.



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Diversity & Inclusion



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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.