Job Description

ROLE PROFILE

The WHY


The Content Creator role exists to fuel NADINE MERABI's social presence with scroll-stopping content. By bringing fresh ideas, creative storytelling, and high-quality execution to every piece of content, this role ensures MERABI shows up powerfully online - driving meaningful engagement, sparking conversation, and building a loyal, inspired community.


ROLE ACCOUNTABILITY

The WHAT

Responsible for:

Ideating and creating on-brand content for organic and paid channels, including Instagram, TikTok, Pinterest, and Facebook, with a focus on engagement and community growth. Collaborating with the creative team to brainstorm, refine concepts, and execute content plans that align with campaign objectives. Staying ahead of social trends, tools, and best practices to ensure content is innovative and on-brand. Monitoring and analysing content performance, providing actionable insights to optimise reach and engagement. Ensuring all content reflects the MERABI tone, voice, and brand values. Supporting the Social Media Manager with content scheduling, calendar management, and campaign execution as needed

Accountable for:

Growing an engaged social community through creative content that reflects the MERABI brand.




KNOWLEDGE, SKILLS & EXPERIENCE

The HOW

Essential Skills & Experience

Minimum 2 years' experience in fashion content creation. A natural creative thinker with the ability to develop fresh, engaging concepts that feel distinctly MERABI. Deep understanding of social platforms, formats, behaviours, and best practices - you live and breathe social. Confident shooting both video and photography - professional camera skills helpful but not essential; exceptional iPhone content creation is a must. Proficient in video editing using Premiere Pro and social-first editing tools such as CapCut. A refined eye for aesthetics, composition, and visual storytelling, with strong attention to detail. Ability to bring brand values to life through impactful, engaging content. Ability to read performance, adapt content, and continually explore new approaches to elevate engagement. Meticulous organisation and time management, with the ability to balance multiple projects seamlessly. Detail-driven, quality-obsessed, and committed to producing work that reflects the standard of the MERABI brand. Flexibility to support shoots, events, and key brand moments outside of typical working hours. Collaborative approach, working closely with the Social Media Manager and wider creative team to deliver cohesive campaigns and best-in-class social content. A strong portfolio that reflects high-quality, thoughtfully crafted content across video, photography, storytelling.

Preferred Skills & Experience:

Experience creating content for luxury, premium, or aspirational lifestyle brands. Basic understanding of paid social best practices. * Experience with graphic design using the Adobe Suite is a plus.