Job Description

32West | Hybrid | Some travel across North-West & Scotland

We're looking for a top notch Content Creator who understands how stories drive reputation, visibility and commercial results.This role is about producing clear, credible content that gets published and gets noticed. You'll be writing press releases, thought-leadership pieces, blogs, newsletters and case studies for a wide mix of clients. You'll take complex or technical information and turn it into content that makes sense, sounds human and works in the real world.You'll work closely with account managers and clients, interview subject experts, adapt content for different audiences, distribute it through the right channels, and track what lands where. In short: you'll take information and turn it into content that works.This is a practical agency role. You'll be expected to write well, hit deadlines, understand regional and national media, and take responsibility for the quality of what goes out under the 32West name.

What you'll be doing

Producing press releases to a standard suitable for immediate distribution Writing thought-leadership articles and opinion pieces based on agreed subject matter Regionalising content for different geographic audiences Producing newsletters and e-shot content for clients Writing website content and blogs, applying SEO best practice Interviewing clients and stakeholders for press releases, features and case studies Producing clear, well-structured client case studies Sourcing images for use within content packages Preparing supplied imagery, including basic editing, captions and quality checks Uploading content to the 32West website with SEO optimisation Adapting published content for client websites and social media Uploading blogs and content to client websites Creating and maintaining media contact lists Distributing content via our in house platform and direct media outreach Following up with journalists and building professional relationships Monitoring coverage and maintaining up-to-date performance reports Producing quarterly coverage reports using agreed templates

What we're looking for

You will ideally be a time-served journalist or have demonstrable experience in content creation in the PR sector. Your key skills will include:

Strong written English and a sharp eye for detail Ability to turn complex or technical information into clear, engaging content Confidence interviewing people and shaping insight into publishable material Understanding of PR, media relations and digital content Working knowledge of SEO Organised, reliable and comfortable managing multiple deadlines Agency experience helpful, but not essential

Why 32West

Content is taken seriously

Writing sits at the heart of what we do. Your work matters, gets used, and gets published.

Proper variety

You'll work across different clients, subjects and formats - press, digital, long-form and short - not the same thing on repeat.

Trust and autonomy

We trust people to do their jobs. Clear expectations, sensible support, no micromanagement.

Hybrid working

Flexibility is built in. We care about quality and output, not whether you work from home or an office.

An experienced team

You'll work alongside people who know PR and communications inside out and are happy to share that experience.

Birthday off - on us

Your birthday comes with a paid day off. Because no-one should have to work on the big day

Paid volunteering day

You get a paid day each year to volunteer for a charity or cause that matters to you.

Health and wellbeing support

Access to a health scheme including dental, optical, GP and mental health services, plus a menopause resource centre and paid consultations.

Staff discount scheme

Discounts with major UK retailers - useful ones, not novelty offers.

A straightforward culture

Professional, supportive and no corporate theatre. We say what we mean and get on with it.

Job Type: Full-time

Pay: 28,000.00-32,500.00 per year

Benefits:

Additional leave Company events Flexitime Health & wellbeing programme Sick pay Store discount Work from home
Work Location: Hybrid remote in Ulverston LA12 7LQ