Job Description

Advert:
Content Manager
55,000 - 60,000 + benefits
Permanent
Full-time (35 hours per week)
Wimbledon (flexible and hybrid working)
About us
We've been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people, supporting our economies and societies. We're the professional body for HR, L&D, OD and all people professionals - experts in people, work and change. With over 160,000 members globally - and a growing community using our research, insights and learning - we give trusted advice and offer independent thought leadership. And we are a leading voice in the call for good work that creates value for everyone.
We offer an inclusive and stimulating culture and a wide range of professional development opportunities, as well as excellent benefits such as 28 days' holiday with an option to buy and sell days, personal development allowance, access to an award winning pension scheme and a commitment to wellbeing including a cashback health scheme.
The role
As a Content Manager, you will develop compelling content strategies to develop and deliver content outputs to drive member value and increase the CIPD's voice with other key customer groups. You will ensure we make best use of our owned and partner content channels to maximise content impact.
What you'll be doing

• Working with Head of Content and Reference Content Manager to further refine the overall content strategy based on customer insight and ensure we have and use the appropriate content channels to deliver customer-centric content solutions.
• Owning the content plan and publishing strategy for key customer groups and managing an editorial team to deliver cutting-edge content including practical resources for people professionals, thought leadership, and policy reports.
• Owning and maintaining customer insight and analytics and ensuring all content teams incorporate this into ways of work enabling our content to be audience/customer focused.
• Leading and developing a high performing team that focuses on engaging, innovative content outputs across digital channels, operates to timely and impactful publishing cycles and is driven by audience insight and analytics.
• Working with Customer Experience and Digital/IT teams to identify appropriate content channels to amplify our content strategy and with Partnership team for governance as appropriate.
• Leading content channel owners to ensure we make best use of our owned and partner content channels to maximise audience impact and reach.
• Working with internal stakeholders to identify emergent and unplanned challenges in the world of work and enabling the content team to respond with content solutions.
• Leading on the design and delivery of new content streams in collaboration with subject matter experts as well as complimentary product, service and platform providers.
• Representing the directorate as needed at internal and external events to present our content value proposition for audiences.

What you'll need to be successful

• You'll need to be an innovative content expert with extensive experience developing content/publishing strategies to meet customer needs and align with business goals.
• This is a high profile and challenging role in an area with high growth potential - you'll need to demonstrate well developed commercial and relationship skills to manage and grow the content streams successfully.
• Strong project management and organisational skills and experience managing multiple online projects in a fast-paced, deadline driven environment.
• Experience of leading, engaging, coaching and developing team members.
• Business focused and commercial approach with an understanding of the content marketplace and digital content consumption and technologies.

If this role describes you and your career aspirations, click apply before Tuesday 28 October.
CIPD Empowering People-Valuing Difference.
At the CIPD, we believe that every person brings unique perspectives, experiences and strengths that enrich our workplaces and communities. We see diversity as the wide range of visible and non-visible differences that make each of us who we are -- including, but not limited to: age, colour, disability, ethnicity, education, gender identity, neurodiversity, religion or belief, relationship status, sex, sexual orientation, socio-economic background and other personal and protected characteristics and experiences.
Research continues to show that equality, diversity and inclusion (EDI), drives better decision-making, innovation and problem-solving and in turn better organisational business outcomes. By embracing our differences and creating equal opportunities and inclusive cultures we can build environments where everyone feels respected, valued and able to thrive -- and where both organisational and individual goals are achieved.
We are determined to ensuring employment policy and practice promote and deliver EDI at every stage of the employment relationship. This includes not only recognising and understanding how each individuals personal and protected characteristics can either advantage or disadvantage employment experiences and outcomes, but also to continually strengthen our understanding and sharing the benefits EDI.
Please note, we reserve the right to close or extend this position depending on application numbers. Therefore, we would urge you to submit an application as soon as possible.

Skills Required