Job Description

Content Marketing Executive

The Content Marketing Executive is responsible for creating high-quality, brand-aligned content that communicates our key messages in engaging, inspiring, and memorable ways.

This role sits at the heart of our marketing function - crafting words, stories, and visuals that bring our brands to life. From brochures and blogs to campaign copy, expert guides, and sales tools, every piece of content you produce will capture the essence of our brands and help audiences understand, connect with, and choose us.

You will develop and manage a structured content calendar, ensuring all materials are planned, purposeful, and aligned with business priorities. Working closely with colleagues across the marketing team - as well as our in-house photographer and videographer - you will ensure that imagery, video, and written content come together seamlessly to create impact across every channel

You'll stay close to content trends, consumer preferences, and creative innovation - continually pushing boundaries and raising standards in how our stories are told. Your work will blend authority with aspiration, positioning our brands as trusted experts and true leaders in style, design, and performance.

Key Responsibilities

Plan, write, and edit high-quality content across multiple formats - including blogs, brochures, expert articles, campaign copy, sales materials and more. Develop narratives that bring our products, partners, and brand values to life in ways that inform, inspire, and engage both trade and consumer audiences. Create expert-led pieces such as style guides, how-to articles, design insights, and inspiration content that position our brands as authorities and trendsetters. Own and manage the group content calendar - ensuring all activity is planned, prioritised, and aligned with campaigns, launches, and seasonal themes. Push boundaries in how we approach content - exploring new formats, tones, and storytelling techniques to keep our communications fresh, distinctive, and premium. Work with colleagues across Performance, Engagement, and Brand Design to ensure content supports campaign goals and enhances digital, PR, and lifecycle marketing outputs. Collaborate closely with the in-house photographer and videographer to plan and brief shoots - ensuring visual content aligns with written narratives and brand standards. Develop impactful content for brochures, presentations, POS materials, and other tools that support the sales process and elevate brand perception. Build and adapt content that can be repurposed and shared by our Installer Partners - supporting their marketing efforts while maintaining consistency with our brand tone and standards. Maintain ownership of web and blog content - ensuring articles are current, well-structured, optimised for search, and reflective of brand tone and style. Produce trade-facing content that supports installer engagement and showcases partnership, quality, and shared success. Develop homeowner-focused materials that educate, inspire, and strengthen emotional connection to our brands. Act as a guardian of tone, ensuring every piece of content - written or visual - embodies our brand personality and creative standards. Support the ongoing development and application of our tone of voice and content guidelines - helping ensure brand consistency across all channels and contributors. Collaborate with the Lifecycle Marketing Executive to ensure content supports CRM journeys, newsletters, and customer engagement programmes. Use data and analytics to assess content performance across channels - applying insight to refine tone, topics, and formats for greater impact. Stay informed on emerging content marketing trends, platform developments, and creative best practices - taking inspiration from leading brands within and beyond our sector. Regularly review and refine content outputs to ensure consistency, clarity, and ongoing alignment with brand strategy.

What You Bring

Essential:

Proven experience in content creation, copywriting, or marketing communications. Exceptional writing and storytelling skills with an eye for tone, clarity, and brand alignment. Ability to translate complex or technical information into clear, inspiring, and accessible content. Strong organisational skills, with experience managing content calendars or editorial schedules. Collaborative working style with the ability to partner across teams and disciplines. A passion for creativity and storytelling, with the confidence to challenge conventions and set new benchmarks for quality. Detail-orientated with a commitment to excellence across all outputs.
Desirable:

Experience producing both B2B and B2C content. Familiarity with SEO principles and analytics platforms (e.g. GA4, SEMrush). Understanding of visual storytelling and creative briefing for photography or video. Background in home improvement, interiors, or other premium consumer sectors. Experience developing expert or thought-leadership content.

Benefits and Hours

Competitive salary based on experience. 40 hours per week (Monday to Friday 8:30am to 5pm) Hybrid working options may be considered. PRIDE Reward - our discretionary annual bonus 'Medicash' medical cashback scheme with access to online GP services and mental health support Free onsite parking Company pension on a salary sacrifice basis (subject to eligibility) PRIDE Awards - our values-based nomination and reward scheme Company events and staff engagement initiatives (like our famous Rocal Raffle at Christmas, Summer Festival, and regular treats throughout the year) Cycle to work scheme Employee discount on our range of door and window products across the Group Employee referral reward programme Branded workwear Annual Christmas shutdown Death in service cover at 3x annual salary Retail/leisure discounts and perks across hundreds of popular brands

Who We Are

The Rocal Group encompasses Endurance Doors, Rocal Extrusions, and BDC Aluminium. United under one combined purpose and vision, we are proud to be defined by our unwavering commitment to delivering exceptional, quality products, and unparalleled service to our customers.

Established in 1993, Endurance Doors has grown into one of the UK's leading manufacturers of residential entrance doors, fabricating over 35m worth of door solutions each year. Our dedication to excellence in both product craftsmanship and customer experience for our installer partners and consumers has rewarded us with a 4.8rating on Trustpilot.
At Rocal, our team of over 250 talented professionals thrives in a collaborative, supportive, and dynamic environment, where individual strengths are celebrated and innovation is encouraged.

There has never been a better time to join the Rocal Group. Apply today or contact jobs@rocal.co.uk for more information.

Job Type: Full-time

Benefits:

Company pension Cycle to work scheme Employee discount Health & wellbeing programme On-site parking Referral programme
Work Location: Hybrid remote in Brigg DN20 8BA