Job Description

Global Content Manager - Senior Marketing Position

Role Summary

The Global Content Marketing Manager will lead the creation, optimisation, and performance of content across every stage of the company & customer journey. You will own our core messaging, nurture flows, case studies, storytelling, SEO/GEO strategy, product-led content, and social media presence. You'll collaborate across Sales, Product, Customer Success, and Operations to translate our technology, data and customer outcomes into high-quality, high-performing content.

This Role Is About Transforming How the Industry Sees Us

We're not looking for someone to produce "safe" content. We want someone who can help CameraMatics:

? Be bold

? Stand out visually and narratively

? Shift perceptions away from "dashcams" and "traditional telematics" into premium AI-driven fleet intelligence

? Challenge outdated industry messaging

? Create emotional, memorable stories, not generic B2B noise

Your work will define how the world understands who CameraMatics is, what we stand for, and why we're different. Video will be your core medium and the engine that drives storytelling, awareness, product understanding, and customer advocacy. This is a hands-on role that will also shape our global content strategy, build best practices, and eventually mentor freelancers or junior content creators as the function scales.

We fully support using AI tools for ideation, research and structuring but all final output must feel human, sharp, and true to the CameraMatics brand

Key Responsibilities

1. Video Strategy, Production & Direction (Primary Focus)

- Own a bold, differentiated video strategy that challenges industry norms and elevates CameraMatics as the premium AI fleet safety brand. Produce high-impact videos across:

Customer case studies (UK, US, EU) Product explainers and feature walk-throughs Integration and partner stories Short-form social clips that break through the noise Brand films that reshape the narrative around fleet safety and driver wellbeing Develop a distinctive CameraMatics video style that feels modern, punchy, cinematic and instantly recognisable. Script, storyboard, shoot and edit (or oversee editing) to deliver fast, consistent output. Capture on-site video content at customer locations, installs, events and ride-alongs. Capture internal "behind the scenes footage of CameraMatics teams Create product updates and greenscreen rooms Work confidently with third-party videographers, agencies and editors when needed.

2. Content Creation & Copywriting

Write compelling scripts that make technical products feel human, clear, and emotionally resonant. Produce content that is provocative, thought-leading, and visually forward -- not generic SaaS copy. Write website, email, social, and long-form content aligned to bold brand messaging. Create customer stories that highlight measurable impact (risk reduction, incident trends, safety outcomes, operational improvements). Optimise all content for SEO and GEO (AI search discoverability).

3. Narrative Ownership & Brand Positioning

Help CameraMatics own a new industry narrative that focuses on:

Driver safety & wellbeing AI risk reduction Proactive, automated insight Operational transformation
Influence messaging that positions CameraMatics as:

Premium Forward-thinking Human-centered A category-challenge Work with Leadership, Sales, Customer Success and Product to align the global story around who we are and where we're going.

4. Social Media & Bold Distribution Strategy

Build a video-led social strategy with: High-frequency short-form video Creative hooks Bold statements Industry myth-busting content Customer-powered storytelling Run event content (live filming, recaps, behind-the-scenes) to amplify our presence in real time.

5. Content Operations & Salesforce

Build video-driven nurture flows in Salesforce. Maintain a structured content calendar capturing bold campaigns and monthly video series. Use Salesforce & GA4 analytics to track: Watch time, Funnel influence, Retention & Conversion Continuously improve creative formats and messaging based on performance.

6. Creative, Visual & Brand Excellence

Ensure every piece of content feels premium, modern and distinctive. Produce thumbnails, social graphics and visual assets using Canva. Collaborate with designers on animations, large campaigns, brand assets, e-books or complex visuals.

7. Future Leadership & Scale

Build a content and video playbook that scales as we grow. Identify future hires (video editors, producers, junior content creators). Train internal stakeholders on video best practice when required.

Social Media Growth, Tracking & Performance (Major KPI)

A core focus of this role is to significantly grow CameraMatics' social media presence, with LinkedIn as the strategic primary channel. You will be accountable for building an audience that drives brand awareness, pipeline influence, and category leadership.

Your responsibilities here include:

Develop and execute a video-first social media growth strategy designed to:

Increase followers Increase impressions Increase video views and watch time Increase post engagement (comments, shares, reshares, reactions) Increase inbound interest and brand search volume
Build

monthly content themes

that align with industry trends, new product features, customer stories, and bold thought leadership.

Use analytics tools (LinkedIn Analytics, Shield, Salesforce, GA4, YouTube Studio) to track:

Follower growth Impressions Engagement rate Video performance Audience demographics & behaviour Conversion actions
Provide monthly reports with:

Key metrics Insights into what content is resonating Recommended adjustments to strategy
Launch experimental formats to test what increases reach:

Short-form "quick hit" videos Myth-busting clips Customer highlights Behind-the-scenes content Leadership voice & storytelling Build the CEO, CRO, and leadership team's personal LinkedIn presence through content coaching, ghost-writing, and personal-brand video creation where appropriate. Continuously refine hooks, headlines, hashtags, posting times, and content structure to maximise organic reach. Collaborate with Demand Gen to align organic social strategy with paid social targeting for greater amplification.

Success in this area means delivering:

Rapid growth in CameraMatics' follower base Consistent increases in monthly impressions Strong video engagement and retention A recognisable, industry-leading social voice A measurable lift in website traffic and inbound enquiries driven by social

You must have:

3-5+ years in content marketing, video marketing or brand storytelling in B2B SaaS, tech, logistics or similar sectors. Strong ability to film and edit to a professional level A bold creative style with the confidence to challenge norms and propose fresh ideas. Strong scriptwriting and copywriting ability. Deep familiarity with LinkedIn video and short-form social content. Salesforce experience (workflows, email, tracking). Ability to analyse content performance using GA4, YouTube analytics, LinkedIn insights and Salesforce. Strong organisational skills and ability to manage multiple shoots, projects and deadlines. Comfort interviewing customers, operators, and senior leaders on camera.

Bonus

Experience with AI video tools (Descript, Runway, OpusClip, etc.) Experience in fleet, telematics, automotive, logistics or safety sectors. Experience developing brand-level storytelling.

What We Offer

Competitive salary and package aligned with experience. Opportunity to grow with the role into Head of content / Director of Content A high-impact, bold creative role where your work defines global brand perception. Supportive environment that encourages creativity, experimentation and fresh thinking. The chance to build a video-first brand narrative in a scaling SaaS company. Opportunity to grow into Head of Content & Video as the function expands. Hybrid work with modern offices Access to exciting customer environments for filming: trucks, sites, fleets, aviation, ports, construction and more.
Job Type: Full-time

Pay: 35,000.00-50,000.00 per year

Benefits:

Canteen Casual dress Company events Company pension Free parking Gym membership On-site gym On-site parking Private medical insurance Sick pay
Work Location: In person