Job Description

Department
Brand and Creative Marketing
Location
Birmingham, West Midlands
Salary
32,006 to 35,331 per annum
Permanent
Post Type
Full Time
Release Date
27 November 2025
Closing Date
23.59 hours GMT on Sunday 14 December 2025
Reference
M125007

The full-time starting salary is normally 30,006.00 per annum, with progression available in post to 35,331

.00 per annum.

Grade:

D

Full Time

Permanent

We're looking for a creative, driven and detail-focused Content Officer to join our expanding Brand Content team - we're the storytellers behind how we showcase our University and broader city to our prospective students and other audiences.


In this important role, you'll help deliver our brand and digital content strategy, producing impactful stories - in a range of formats for multiple channels - that inspire action and elevate our profile across the UK and internationally.


You'll play a hands-on part in growing our student body, creating standout social media content, producing dynamic video and event coverage, capturing high-quality photography and writing compelling copy that reflects the real experiences of our student, alumni and academic communities. Your work will highlight our academic strengths, celebrate our diverse community and bring the energy of Birmingham to life.


If you're passionate about storytelling, excited by creative challenge and ready to make a measurable impact, we'd love to hear from you.

What you'll do

As a Content Officer, you will:

Produce high-quality, engaging multimedia content - including photography, video, and copy - that tells the BCU story across our social media channels, website, events and campaigns. Create and coordinate content that resonates with prospective students throughout the recruitment cycle. Play a key role in student recruitment campaigns, helping deliver content-first strategies that inform, inspire, and convert. Work collaboratively within a supportive team of content specialists, ensuring everything you produce aligns with our brand guidelines, tone of voice, and creative standards. Support content needs across a range of channels - from paid and organic social to email, digital campaigns, and events. Occasionally work with the VCO and Communications team to support internal communications. Promote and support University events such as Open Day, Graduation and Offer Holder Days. Bring fresh creative ideas that reflect current trends in social media, videography, and digital storytelling.

About you

You'll be a confident and collaborative content creator with a strong visual eye and a passion for storytelling. You'll be excited by the challenge of capturing the spirit of our students and the city we call home.


You'll also bring:

A portfolio to demonstrate strong skills in social media strategy, creation, management and community engagement. Proven experience in photography and videography, including editing for different platforms and channels. An understanding of content-led marketing and how to tailor work for a variety of digital channels and audiences. Excellent copywriting and proofing skills, with meticulous attention to detail. Experience with content management systems (CMS) - while not essential, it's a bonus. The ability to manage multiple projects, meet deadlines, and stay creatively inspired. A first degree or equivalent experience.

About us

With around 31,000 students from 100 countries (HESA Student Record 2021/22 Higher Education Statistics Agency Limited) Birmingham City University is a large and diverse place to study. We put students at the heart of everything we do, giving them the best opportunities for future success.

The appointed candidate will normally be employed through our subsidiary company BCU Support Services Limited, a wholly owned subsidiary of Birmingham City University. Appointees with prior LGPS membership who wish to enter the LGPS scheme will be able to do so and will be employed by Birmingham City University directly.

We are committed to equality, diversity and inclusion and to an environment that supports lawful free speech and academic freedom. We will continuously review and improve our policies, practices, and procedures to ensure that we are promoting these in all aspects of our operations. We believe that by working together, combining our many different backgrounds and life experiences, we will empower each other to reach our full potential.

OUR VISION

Birmingham City University is growing in quality and standing, with an academic STEAM agenda at the heart of our ambitions. We are transforming the lives of students and their communities, and want outstanding people to join us in taking us on the next stage of our exciting journey.


Our students learn through doing. They are empowered throughout their educational journey, achieving significant educational gain and personal transformation.


There has never been a better time to join us. Come and be part of the next exciting stage of our journey.

ABOUT BIRMINGHAM CITY UNIVERSITY

At the heart of our 2025 Strategy is our mission is to enable our students to transform their lives and to achieve their potential. Through our education and research, and the roles our graduates go on to play in the world, we not only support individuals to transform their lives, but we also play a part in transforming society.


Located in the centre of the UK's second city, we are a university with a long heritage of innovation and of making, dating back to our origins in 1843 when we were founded as the Birmingham Government School of Design.


Our heritage of making through innovation and its application through knowledge exchange, and of creative research and practice, today finds it expression in our STEAM agenda, in our research and enterprise, and in our commitment to challenge-based learning. Working across disciplines, and delivering impactful research and enterprise, interdisciplinarity is at the heart of the continuing transformation of our academic portfolio.

OUR STAFF COMMUNITY

Birmingham is home to a rich and diverse range of communities. Our students reflect this rich cultural mix, and we are continuing to work to make sure that this is also reflected in our broader university community.


Birmingham City University values the quality and diversity of our staff. Our staff and student community is defined by our core values, which outline who we are as a University and how we work with each other. Our core values are we create opportunity, we think differently, and we build community.


We are committed to equality, diversity and inclusion, continuously reviewing and improving our policies, practices, and procedures to ensure that we are promoting these in all aspects of our operations. We believe that by working together, combining our many different backgrounds and life experiences, we will empower each other to reach our full potential.


We hold an Athena SWAN Bronze award in recognition of our commitment to improving employment practices for the advancement of gender equality.


Our University is located in one of the most culturally rich and diverse Cities in the UK, and it is our ambition to be the University for Birmingham and the surrounding region. The events of 2020 have highlighted the stark inequalities that Black, Asian and Minority Ethnic Communities face and we are committed to removing the institutional barriers that our staff and students face and improve the representation, progression and success of staff and students from all backgrounds within higher education. To demonstrate this, we have signed up to the Race Equality Charter to show our commitment.


Birmingham City University has been recognised for its progress on LGBT+ equality with a Gold award in the Stonewall Index and have entered the Top 100 Employers 2023 for LGBT+ inclusion. Meanwhile, we are Disability Confident (Committed) and are on an exciting journey to advance our University to progress through the Disability Confident scheme.


We are also a Mindful Employer, which means we are committed to supporting the mental health and well-being of our staff, and we have also signed up to the Mental Health Charter led by student mental health charity Student Minds. Furthermore, we are signed up to The Technician Commitment - a university and research institution initiative supported by the Science Council and Gatsby Foundation - aiming to ensure visibility, recognition, career development and sustainability for technicians working in higher education and research.

WORKING AND LIVING IN BIRMINGHAM

The youngest city in Europe with under-25s accounting for nearly 40% of the population, Birmingham is a city full of energy and enthusiasm and is a great place to live and work.


Based in the heart of England, the city is easily accessible by road, rail and air. Birmingham New Street station has recently undergone major redevelopment, while the city is at the heart of the high-speed rail network, HS2. HS2 will provide new rapid rail travel connecting Birmingham City Centre to London and the rest of the network from the new Curzon Street Station - adjacent to Birmingham City University's City Centre Campus - and will be one of the most environmentally friendly stations in the world.


The city's appetite for progression is boundless, and it has been championing innovation since the earliest days of the Industrial Revolution, reflected in Birmingham City University's new STEAMhouse building which opened in October 2022 and is home to an inter-disciplinary community of entrepreneurs, businesses, academic researchers, and students offering a wealth of support to companies of all sizes to boost growth through innovation to address commercial and societal challenges.


Birmingham is brimming with great theatres, museums, the world-famous Birmingham City University Royal Birmingham Conservatoire, as well as beautiful historical buildings and the iconic Library of Birmingham. It also has amazing concert and sporting venues including Edgbaston Cricket ground, which Birmingham City University has a long-standing partnership with. It is also home to the Alexander Stadium, which is the stunning new home for Birmingham City University's sport courses. The Stadium was one of the main event spaces for the Birmingham Commonwealth Games in 2022, which saw the eyes of the world on the city, and Birmingham City University staff and students played pivotal roles - including designing the official medals for winning athletes.


Birmingham's vibrant dining scene offers something for all tastes, including Michelin star restaurants, Spiceal Street at the Bullring, the Chinese Quarter, and the famous Balti Triangle.


The city also provides a great place to shop, being home the Bullring and Grand Central, the luxurious Mailbox Birmingham and the world-famous home of British bling - the Jewellery Quarter, which is home to Birmingham City University's School of Jewellery.


From Harvey Nichols, Selfridges and the beautiful arcades and independents, to the city's historic markets in Digbeth, the shops in Birmingham offer a plethora of choice.


BCU Values underpin how we work in achieving the ambitions set out in our Strategy and Priorities, and are the principles that unite the way we work together and for our students.