Job Description

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world\'s top 100 brands including Coca-Cola, Ford, Rolex, Nestl\xc3\xa9, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.

The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.

Our global team of over 6,000 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today\'s content experience.

A Hybrid working model

Now offices are fully open we have embraced a hybrid working model, which allows our employees to split their time between the office and other locations, something we hope will provide everyone much more flexibility to their working week. The expectation is that working life at Hogarth will involve working from the office for about 50% of the time for most people. Please speak to the Talent Acquisition team to find out more information.

The Role: Content Strategist

Content requirements for clients have grown tremendously over the recent years. Client demands are evolving fast and we are expanding our content production offering to support them in the area of content planning and strategy. We are looking for a content strategist, specifically to help plan and design the right solutions for our clients specific needs.

It will be a pivotal role in the team and be expected to understand client content requirements as well as partnering with them and our creative community to establish which content is performing (including developing robust benchmarking data) and why. It will require a balance of strong data and analytical skills with the deep channel expertise.

The role will require direct client engagement, being able to lead and develop relationships, support pitches and be a key driver of this new team.

Key responsibilities:

• Building strong trusted relationships with all direct clients interested in reaching and engaging audiences in a digital environment
• Providing ongoing strategic recommendations for delivering better content, faster and smarter, with a specific focus on dynamic creative and personalisation
• Overseeing and driving the development of strategic and technical proposals and solutions to our clients, working closely with our Content Strategy and Content Production teams
• Liaising across the wider Hogarth Worldwide teams (from a brand team or local market) to support and also consolidate relevant strategies, technologies and ways of working back to the central team.
• Leveraging any relevant proprietary or 3rd party technology platforms to improve efficiency and effectiveness of our dynamic and rich media digital campaigns
• Working with our performance data lead to ensure the surfacing of valuable client insights. Specifically building out our creative analysis and benchmarking data offering.
• Instilling a culture of quality and pride in all work crafted and executed into market
• Communicating our vision and purpose consistently across all internal and external stakeholders

Requirements:

• A first-hand understanding and experience of comms planning, with a particular bias around content architecture, persona development and web.
• An in depth understanding of all forms of production (web, social, apps)
• A passion for the creative product and how to use insight and data to deliver this
• A hunger for innovation and challenging the status quo
• A self-starter who is able to think strategically and solve business problems independently
• Is a confident presenter verbally and in written documents
• Commercially focused with a passion for delivering and exceeding results
• Demonstrated ability to work in a team environment and autonomously
• Ability to multi tasks seamlessly and manage responsibilities
• Ability to work on own initiative; pre-emptive and proactive; constantly thinking ahead; demonstrating a hands-on and highly organised approach to all tasks
• Enthusiastic and positive attitude with a proactive approach to all tasks

The Package

• 25 days holiday, plus an extra day of leave for your Birthday
• 1 Volunteering day per year
• Private Medical Care (Bupa)
• Eye tests
• Life Assurance
• Pension Scheme
• Employee Assistance Programme
• WPP Group Discounts
• Travel Season Ticket Loan
• Cycle to Work Scheme
• Gym Discounts
• Mortgage Advice

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Diversity & Inclusion

Hogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves. We strive to recruit people from diverse backgrounds and support them to achieve long-term success. This not only makes Hogarth a better company and place to work, but an environment where everyone can give their point of view, experience connection, enjoy opportunity and feel a sense of belonging.

We welcome applications from everyone, regardless of race, ethnicity, religion or belief, gender, gender identity, age, national origin, marital status, military veteran status, genetic information, sexual orientation, or physical or mental disability. As part of our commitment to making our hiring processes as equitable as possible, we are currently rolling out a policy which ensures that hiring managers review CVs only after they have been processed through an automated anonymisation system. This aims to ensure that all candidates are considered for interview based solely on their experience and what they can bring to the role. The solution, provided by MeVitae, scans and redacts CVs to reduce potential reviewer bias.

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Hogarth Worldwide