Job Description

Who We Are

BY Education is a UK-based educational organization that specializes in designing high-quality international study tour experiences for students. Our programs combine top university visits, cross-cultural engagement, and future-oriented skill-building, helping students broaden global perspectives while discovering personal direction. Currently, we focus on study tours and academic travel across the worldwide, with routes covering world-class universities including Oxford, Cambridge, and UAL. Through immersive experiences and thematic journeys, we aim to deliver real growth and meaningful transformation.

Overview

We are seeking a talented and creative Content Marketer to join our dynamic team. The ideal candidate will be responsible for developing and executing content strategies that engage our target audience and drive brand awareness. This role requires a blend of creativity, analytical skills, and a strong understanding of digital marketing trends. You will work closely with various departments to ensure our content aligns with overall marketing goals.

Responsibilities

Develop and execute content strategies

to strengthen BY Education's brand presence among B2C audiences in the international education and youth development space, with a focus on study tour products

Design and implement content marketing plans

that highlight the educational value, cultural depth, and immersive experience of our UK-based study tours

Create engaging, audience-relevant content

across multiple formats -- including blog articles, social media posts, promotional materials, student-facing decks, and video scripts

Manage and grow our digital presence

on platforms such as Xiaohongshu, TikTok, WeChat, and Instagram -- from copywriting and scheduling to trend adaptation and follower engagement

Collaborate with visual designers and editors

to develop high-quality, branded content using Canva, Adobe Creative Suite, or CapCut

Support our B2B outreach

by drafting tailored communications, decks, and presentation materials for school partners, agents, and other education institutions

Conduct structured research

on UK university-related resources (e.g. summer schools, institutional programs, residential infrastructure) to support route design and local implementation

Track and analyse market trends and competitor programs

(e.g. itinerary design, pricing, positioning) to extract insights for continuous improvement For those with interest and capacity,

assist with early-stage outreach

to UK-based institutional partners (e.g. universities, camps, venues), helping to build and maintain collaboration pipelines

Qualifications

Proven experience in content marketing or a related field, with a strong portfolio showcasing your work. Proficiency in social media marketing strategies. Familiar with social platforms like TheRed, TikTok, WeChat, and what resonates on each Strong copywriting skills with the ability to create compelling narratives that engage readers. Experience in graphic design is preferred, particularly using Adobe Creative Suite software. Knowledge of photography and video editing is a plus for creating multimedia content. Excellent organisational skills with the ability to manage multiple projects simultaneously while meeting deadlines. Strong analytical skills to assess the effectiveness of content strategies through data analysis. A passion for staying current with digital marketing trends and best practices. If you are a proactive individual who thrives in a fast-paced environment and is eager to Interested in topics such as education, youth development, and international culture exchange

What You'll Get

Internship stipend + performance-based incentives Internship certificate and/or recommendation letter Access to real-world education project experience with portfolio-worthy outputs Work alongside a team with direct access to top-tier global education resources
If you're looking for more than "just a task"--

If you want to leave a trace, build understanding, and participate in something truly educational--

Join us. Let's build something meaningful together. We would love to hear from you!

Job Types: Part-time, Internship
Contract length: 6-12 months

Pay: From 12.21 per hour

Expected hours: 12 - 18 per week

Benefits:

Flexitime Referral programme Work from home
Work Location: Remote