Job Description

Conversion Rate Optimisation (CRO) Manager

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Hybrid (3 days a week in Derby office)

??? Type:

Permanent, Full-time

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Up to 45,000 plus benefits

About the role

We're looking for a data-driven and strategic Conversion Rate Optimisation (CRO) Manager to join our growing Digital Marketing team. In this pivotal role, you'll be responsible for increasing conversion rates across a variety of digital lead sources, including our website, digital tools, introducers and network of 200 mortgage firms. You'll lead the creation and execution of a robust testing roadmap, identifying pain points and optimising user journeys to drive measurable improvements.


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Key Responsibilites

Develop and implement a CRO strategy focused on achieving a strong conversion rate across digital channels Design and execute A/B and multivariate tests using tools such as Optimizely, Hotjar and Engage Analyse user behaviour and journey data to identify friction points and opportunities for improvement Collaborate with marketing, UX and development teams to implement test variations and optimise performance Build and maintain a CRO roadmap aligned with business goals and lead generation targets Report on test outcomes and conversion metrics, providing actionable insights to stakeholders

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What We're Looking For

Proven experience in a CRO or UX optimisation role, ideally within a D2C, corporate or digital agency environment Strong analytical mindset with a data-led approach to decision-making Curious and proactive in identifying opportunities to improve conversion performance Hands-on experience with CRO tools such as Optimizely, Hotjar, and Engage Familiarity with HTML and CSS is desirable Excellent communication and stakeholder management skills Ability to work independently and collaboratively in a hybrid working environment

?? Recruitment Process

1st stage: screening call with our TA Manager

1st stage interview: competency interview via Teams with our hiring manager

final stage interview: presentation brief and interview at our Derby office with our hiring manager and team member

What's In It For You?

?? Private Medical Insurance (Vitality), 25 days annual leave plus your birthday off, matched pension contribution (L&G), share save scheme (Equinity) and many more benefits!


? Flexible working hours with hybrid working for most of us


?? A wide range of Learning & Development offers, from 121 coaching to qualification support, helping you to grow and thrive in your career


?? A supportive, inclusive culture with forums you're welcome to join from day 1, using your voice to make MAB an even better place to work

Equal Opportunities for Everyone

We're committed to building a diverse and inclusive team. Everyone is welcome at MAB, regardless of age, background, identity or experience.



We are committed to reducing barriers in every stage of our recruitment process so everyone feels they can bring their best self when applying for new opportunities at MAB. If you'd like to hear how we can support you by adjusting our process in any way possible, please contact careers@mab.org.uk.

Please note we are unable to consider candidates requiring visa sponsorship at this moment in time and we

are unable to accept speculative CVs from recruitment agencies with a full PSL in place.


Mortgage Advice Bureau (MAB) PLC is the UK's leading mortgage network. We're experts in Mortgage and Protection advice, with over 200 awards and counting. We're proud of our reputation in the industry and of our people, who continue to be the heart of MAB's success.


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Capital House, Derby, DE24 8QR