Job Description

Are you a passionate, creative and results-lead marketeer? With around 1,700 sites we're the home of some of the nation's favourite restaurants, bustling bars, cosy country pubs and the local you didn't know we owned. If you're as passionate about making a difference within hospitality as we are, we want to hear from you!



We have an exciting permanent opportunity in our Customer Marketing Team for an individual with an analytical approach to lead the optimisation of our digital guest journeys. In this role, you'll be the guardian of our web analytics platform, ensuring reporting accuracy and effective tag management. You'll dive deep into customer behaviour across our owned digital channels, uncovering opportunities for improvement through web analytics, heatmapping, A/B testing, and research.



Working with multiple stakeholders including Product Owners, Marketing, Guest Care, IT, and external partners, you'll develop and implement a robust Conversion Rate Optimisation (CRO) framework for Mitchells & Butlers. You'll build compelling business cases for optimisation initiatives, champion the value of CRO across teams, and help deliver impactful, data-driven content updates across our brand portfolio.



This is a full time role, based at our head office in Birmingham City Centre for circa two [KC1] per week with the remainder working from one of our fantastic sites, or at home.

What's in it for me...

Flexible working and ownership of your own diary. Love eating out? You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we've got you covered. What's more, you can also choose FIVE of your nearest and dearest and sign them up to 20% family and friend's discount. 26 days paid holiday plus bank holidays, AND the opportunity to buy up to an extra 15 days holiday - life is for living after all! Annual Bonus: We're all about rewarding the hard work everybody puts in. High-street shopping discounts. Free employee helpline - to support you with whatever life throws at you. A pension that pays, where we'll more than match your contributions (x1.5 of your contributions, up to a maximum of 5% of your salary) Wellbeing: We're serious when we say this matters to us - Wellbeing's all about being healthy, happy and feeling good about who you are and what you do. Here at M&B, we'll help you live well and feel well, and that's why we have wellbeing tools like private medical plan, employee helpline, Denplan, Cycle to work scheme and Gym discounts for you to choose from.

What will I be doing?

Manage and optimise the web analytics platform, including ownership of Google Tag Manager, ensuring accurate tagging, tracking, and reporting across digital channels. Work with key business stakeholders e.g. Divisional Brand Planners, Digital Production, Brand Marketing, Paid Media Manager and Digital Transformation to enable CRO testing and roll-out of successful tests. Proactively share insights, promote a test-and-learn culture, and champion the value of CRO. Work with the Divisional Brand Planners to ensure that CRO learnings are taken on board and maximum benefit is delivered using the content management system/existing functionality. Design and build of A/B or multivariate CRO tests and ongoing management of the experimentation roadmap with a focus on driving website conversion. Monitor and report on key metrics, demonstrating the impact of initiatives. Provide recommendations for optimised landing pages, website call-to-action (CTAs) etc across BAU and Campaign activity. Project Management of CRO tests/tasks working alongside external agencies and internal stakeholders.

What do I need?

Just like our brands, our teams are diverse. You'll have...

Expertise in web analytics platforms e.g., Google Analytics and Google Tag Manager including tag implementation, testing, and troubleshooting Understanding of digital performance measurement and customer behaviour analysis. Familiarity with Conversion Rate Optimisation concepts and best practices e.g. A/B testing, heatmapping etc. A great communicator (written and verbal), an engaged team player with a drive to get things done. Strong numerical and analytical skills, with the ability to interpret data and present findings in a clear, actionable way. Enthusiastic, energetic, and creative - likes to bring new ideas to the table. Positive attitude and able to influence and work collaboratively with agencies and internal stakeholders. Organised and able to manage multiple tasks in a fast-paced environment. Eagerness to learn and develop new digital skills, tools, and methodologies.



Working at the home of hospitality (our head office), you may not be serving our guests, but your support will put smiles on our guests and teams faces. This is the place where we get creative, train our teams and crunch our numbers. We're all about having fun and creating moments to remember across the nation, our head office is no different.

Closing Date - 11.59pm on Monday 20th October 2025