Job Description

Cheadle Hulme / In-House | Full-Time

At gee, we help women transform how they feel through hair that's effortless, elevated, and made to feel like hers.

Over the last decade, gee has grown into a trusted luxury brand with a loyal customer base, patented products, and a reputation for clear, confident storytelling.

Now, we're looking for a copy-led marketer who knows how to blend strategy, storytelling, and conversion copy to guide women from curiosity to confidence, and turn one-time purchases into lifelong loyalty.

What You'll Own

This is not a "just write the caption" kind of role. You'll shape our voice across every key customer touchpoint:

Email & SMS (via Klaviyo)

Write, build and optimise flows Send weekly campaigns & SMS with a sharp eye on performance Test subject lines, creative and content to drive retention + revenue

Website & Product Pages

Refresh product descriptions in a clean, conversion-led tone Align with visuals, UX and CRO best practice Optimise copy for both emotion and action

Blog & Brand Content

Write search-aware, stylish blog posts (e.g. hair tutorials, care guides, founder-led stories) Support SEO goals while keeping the tone elevated and distinctly gee

Social Copy

Provide short-form caption copy for organic or paid posts Help bring our voice into everyday moments our customers care about

Who You Are

2-5+ years in copy-led marketing (ideally for a DTC brand in beauty, fashion, or wellness) Fluent in customer journeys, from ad to checkout to post-purchase Confident in Klaviyo, segmentation, flows, and conversion metrics Strong portfolio: emails, landing pages, blogs, and product descriptions Excellent taste - visually aware and detail-obsessed Not afraid of a fast-paced environment. We're founder-led, nimble, and direct. You understand that great copy isn't clever - it's clear, confident, and focused on the customer.

Why Work With gee?

We're a real brand, with real customers, and a product that changes the way women feel. You'll get genuine ownership of our brand voice and the freedom to shape it. No fluff. Just the chance to do excellent, purposeful work with an ambitious founder and a small, talented team. Our product is premium, beautiful, and trusted. So is our brand and you'll help lead its next evolution.

To Apply:

Send your CV and portfolio. Include 2-3 examples of retention-led copy: emails, landing pages, or product pages.
Job Type: Full-time

Pay: 30,000.00-38,000.00 per year

Work Location: In person