Copywriter Dtc

London, ENG, GB, United Kingdom

Job Description

About Us





SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world.

Powered by two trusted, global brands, Shark and Ninja

, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.



We're looking for a talented and passionate

Copywriter

to join SharkNinja's Global Digital Store Centre of Excellence. This UK-based role will play a key part in shaping compelling, functional, and conversion-driven content across our direct-to-consumer (DTC) channels. You will partner closely with regional teams, translation specialists, marketers, merchandisers, and compliance experts to deliver campaign straplines, product messaging, and digital storytelling that engages our global audiences. This is a critical creative role at the intersection of branding, ecommerce, UX, and performance marketing.


What you will do:




Craft and enhance product detail page (PDP) copy to maximise impact, clarity, and engagement Write clear, concise, and scannable landing page copy that tells compelling product and brand stories Collaborate with brand and marketing teams to adapt campaign narratives for e-commerce environments Support merchandising, content, and performance marketing teams to quickly execute promotional activity with sharp and persuasive messaging Partner with compliance and legal to ensure all copy aligns with regulatory standards and our brand tone of voice Adapt campaign copy and messaging for global use, working with translation partners and regional teams to maintain consistency and clarity across markets Advocate for consumer-centric language and digital copy best practices throughout the organisation

What you will have:




Proven experience in a digital copywriting role, preferably in an e-commerce or DTC setting Strong understanding of digital UX principles and consumer psychology Excellent attention to detail, grammar, and brand voice adherence Ability to develop messaging across the full digital funnel from high-level straplines to functional product descriptions Skilled at building collaborative relationships across cross-functional teams Experience working in fast-paced, matrixed environments with evolving priorities Ability to manage multiple deadlines, feedback loops, and campaign deliverables with efficiency

Our Culture




At SharkNinja, we don't just raise the bar--we push past it every single day.

Our Outrageously Extraordinary mindset

drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.


What We Offer





We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.

We empower your personal and professional growth

with high impact Learning Programs featuring bold voices redefining what's possible.

When you join, you're not just part of a company--you're part of an outrageously extraordinary community.

Together, we won't just launch products--

we'll disrupt entire markets.





At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.



Learn more about us:

Life At SharkNinja

Outrageously Extraordinary






SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/

For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/



For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/






We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

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Job Detail

  • Job Id
    JD3805877
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    London, ENG, GB, United Kingdom
  • Education
    Not mentioned