Job Description

We are PASSIONATE. We are AMBITIOUS. We are COMMITTED. We are AYBL.


Ranked the

number one fastest-growing private company

in The Sunday Times 100 2022, AYBL has quickly become one of the most iconic women's activewear brands worldwide since launching in the UK in 2018. With a mission to unite women through their love for fitness, we are dedicated to providing high quality, affordable activewear which seamlessly combines comfort, confidence and style. From this, our ethos "AYBL to believe, AYBL to achieve" was born.


Built on ambition, we only strive to be the very best. This means we want people who are equally ambitious, know when to take risks and consider themselves the best in their field.


As a brand, we pride ourselves on diversity and inclusion. That means all opportunities are

equal

opportunities. We value skills, we value individuality and above all, we value passion. Therefore, we will not tolerate discrimination of any sort.


The opportunities right now are limitless. We are looking to hire genuine people who demonstrate authenticity and a unique way of thinking.


As we grow, you'll grow too.

Main Purpose of the Role

AYBL is seeking a skilled Senior Creative Artworker to produce high-quality artwork, illustrations, and graphics for both apparel and digital content. This is a creative role that requires strong conceptual thinking and a keen eye for detail. You will work closely with the Lead Creative Designer and collaborate with internal teams--including Womenswear, Menswear Design, and Brand--to ensure all creative assets are original, on-brand, and fully production-ready.

Responsibilities and duties

Create high-quality illustrations and graphics for apparel items such as t-shirts, hoodies, and more. Design original graphics, patterns, and prints for upcoming collections. Develop distinctive brand assets, including original logos that reflect AYBL's identity. Rework and refresh high-performing past designs by updating visuals or layouts, offering customers new options for their favourite products while maintaining brand consistency and appeal. Continuously research and analyse emerging styles, industry trends, and consumer preferences to inform and inspire creative direction. Proactively generate fresh design concepts with a focus on realism, innovation, and brand relevance, ensuring the creative output remains ahead of the curve and aligned with market demands. Demonstrate advanced proficiency in illustration software, including Procreate and Adobe Illustrator. Consistently meet deadlines while managing multiple projects and adapting to changing requirements. Apply strong knowledge of print techniques to ensure all designs are technically sound, production-ready, free from potential production issues, and without any limitations in terms of execution. Ensure all creative work aligns with brand guidelines and maintains a consistent visual identity. Provide support and guidance to junior team members, including brief allocation and first-stage design approvals. Collaborate closely with the design team to ensure creative alignment across departments. Support the wider brand team by contributing to cross-functional projects. Respond efficiently to ad hoc design requests from managers, maintaining a high standard of quality and consistency. When needed, roll out approved design concepts across various platforms (e.g., brand, marketing), adapting base designs into multiple formats to ensure consistency and brand alignment.

Person Specification

Will have a minimum of 2+ years working in a similar role A degree in Graphic Design or equivalent Competent user of Adobe creative suites & Procreate. Excellent written English and verbal communication skills Detailed knowledge of design, artwork, layouts, colour, artwork, print and production. An innovative and creative thinker Able to work independently and as part of a team Organised with attention to detail Confident, self-motivated and proactive

Perks

Discretionary yearly bonus


20/25 days holiday + Bank Holidays + your birthday off


Flexible working


35 working hours per week with 1 hour lunch break


50% staff discount across AYBL Group


Social events


Pension scheme


Free on-site parking


Free gym membership


100 gift card upon joining


Employee wellbeing support

Location

Our home is located in Redditch, South Birmingham, with easy access routes to the M5/M42, a 20-minute walk to the train station, as well as many bus routes. Not forgetting Arrow Valley Lake which is a stone's throw away and a beautiful spot to get those steps in or enjoy your lunch with a view.