Job Description

Job Title:

Creative Content & Communications Manager

Location:

London

Reporting To:

Head of PR & Marketing (London)

About L'ETO

L'ETO was born from a philosophy that blends the heart and mind of nutritious and healthy dining complemented by a staggering variety of desserts. Every aspect of L'ETO was inspired by the core components of summer: bloom, freshness, brightness, vividness, and the enlightening sun. These elements have been woven not only throughout our cafes but are also reflected in our team spirit.


Joining L'ETO means becoming part of a global family where entrepreneurship, passion, and love for culinary excellence unite us. Just as we've grown from a single cafe in Soho to 40 branches across 7 countries--including the UK, UAE, Saudi Arabia, Oman, Kuwait, Qatar, and Jordan--we believe in empowering each team member to grow, innovate, and shine. Here, every role plays a vital part in creating an unforgettable experience for our guests, and every voice is valued in building a dream workplace where collaboration and togetherness flourish.

The Role:

We're looking for a passionate and creative

Creative Content & Communications Manager

--someone who's as obsessed with L'ETO as we are. You will be responsible for developing and delivering compelling content for the social media (TikTok is a big focus!) that strengthen our brand voice and enhance engagement across digital channels. You will work closely with the international PR & Marketing team to create captivating narratives, manage communications, and ensure that every touchpoint with our audience reflects L'ETO's unique identity.

Key Responsibilities:

Content Creation for the Social Media:

Develop and execute an engaging content strategy for @letocaffe.official across TikTok and Instagram, using iPhone Collaborate with photographers and videographers if needed to create visually stunning content that showcases L'ETO's culinary excellence and brand values Work closely with the social media team in Dubai to develop content calendars, plan campaigns, and optimize engagement across platforms Ensure consistency in brand messaging and tone of voice across all communication platforms Monitor social media trends, ensuring L'ETO remains ahead of the curve in content and engagement

Community Engagement:

Foster and grow an engaged brand community by initiating conversations and responding to audience inquiries Encourage user-generated content and brand advocacy Work alongside influencers and content creators to expand L'ETO's brand presence and reach

Brand Communications & PR:

Support Head of PR&Marketing in the organization of events, media visits and partnerships with external brands Support Head of PR&Marketing in handling internal communications, ensuring brand alignment across departments and locations Create aesthetic email campaigns in line with the marketing calendar

Digital Channels Management:

Update content upon request for all L'ETO UK restaurants on Google, TripAdvisor and https://letocaffe.com

Who You Are:

3+ years

of experience in content creation (preferably in TikTok) within the Hospitality/Restaurants/F&B industry (in-house or agency) Proven ability to create engaging, high-quality content for TikTok that drives audience growth and brand loyalty A creative thinker with an eye for aesthetics and attention to detail Excellent writing, editing, and verbal communication skills Knowledge of social media platforms, content management systems, and basic design tools (e.g., Canva, Adobe Photoshop) is a plus.
If you have a passion for content creation, a love for the F&B industry, and a desire to be part of a dynamic, growing brand, we'd love to hear from you!


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