Job Description

Overview

At Humantra, we believe hydration is the foundation of everything - how we move, think, feel, and show up. We're on a mission to become the most mentally available and physically accessible electrolyte brand on the planet. People and culture is how we get there.


We're looking for a Creator Partnerships Executive to help scale our creator program and elevate how the brand lives in the world. Reporting to the Head of Partnerships, you'll play a key role in identifying and activating the right creators - people who reflect our values, spark conversation, and build connection across every touchpoint.


From thoughtfully curated gifting to high-impact, performance-led campaigns, you'll lead execution and help shape a creator presence that's culturally relevant and creatively consistent.



If you understand the power of creators to build brands, shift perception, and drive real connection - and you want to help shape something with global potential - we'd love to meet you.

Key Responsibilities

Grow our creator network - from micro to VIP - with talent who align with Humantra's values, audience, and creative direction Support campaign execution: outreach, briefing, negotiation, contracting, scheduling, and reporting Support our product seeding and gifting strategy - from planning and sourcing to personalised send-outs and performance tracking Scale affiliate and paid partnerships, ensuring each activation delivers creatively and commercially Strategise and activate always-on creator moments alongside tactical campaign spikes throughout the year Track and analyse performance across influencer and affiliate platforms, optimising campaigns with a data-informed mindset Report on key metrics - reach, engagement, conversion, and use insights to shape what comes next Protect and elevate our brand by ensuring all creator content reflects Humantra's tone, values, and visual standards Collaborate with internal teams, including performance, brand, and ecommerce to ensure alignment and amplification

Requirements

Must-Haves:

Strong relationship management skills -- with creators, agents, and internal teams alike 6 months+ experience in influencer marketing, creator partnerships, or brand marketing Strong understanding of Instagram, TikTok, YouTube, and the wider creator economy Demonstrated ability to execute creator campaigns across seeding, paid, and affiliate Genuine interest in the health, wellness, beauty, or fashion space -- and the cultural conversations around them Clear understanding of how creators contribute to brand equity, storytelling, and content creation Comfortable interpreting data and platform metrics to draw insights and inform decisions Clear communicator -- written, visual, and verbal Familiarity with tools like Shopify Collabs, or any social/influencer tools. Experience working cross-functionally in a fast-paced environment

Bonus Points:

Background in wellness, beauty, fashion, or lifestyle brands Agency or in-house brand experience An eye for content -- you know what performs and what doesn't Familiarity with brand guidelines, usage rights and creator contracting A book of contacts.

You'll thrive here if you..

Build relationships easily and genuinely -- with creators, agents, and collaborators Are proactive, resourceful, and comfortable working independently to get things done Have a strong creative POV, but know when to flex it to match brand tone and direction Stay close to culture -- you know the difference between what's trending and what's relevant Can balance structure with spontaneity -- planning ahead but staying reactive when needed Are as confident negotiating with an agent as you are briefing a micro creator in the DMs Care about consistency and follow-through -- and bring energy to every activation Want to help build a creator program that's as culturally credible as it is commercially effective

Benefits

What you'll get:

Competitive Salary 25 Days Annual Leave Brand new Macbook or Windows Laptop Enhanced Company Pension Hybrid Working (London-based with flexible remote days) Clear growth pathway with exposure to brand, performance and commercial leadership A chance to build a culturally credible and commercially potent creator program from the ground up

What we care about at Humantra:

Ownership

We don't wait for permission. We take initiative, move fast, and figure things out. We own problems end-to-end, and if we drop the ball, we pick it up, no excuses. When decisions affect others, we bring them in early and over-communicate. Clarity is kindness.

Curiosity & Growth

"I haven't done this before" means we're about to learn something new. We seek out feedback, ask better questions, and stay open to being wrong. Every project is a chance to level up -- not just deliver, but grow while we do it.

Care & Connection

We give a sh*t -- about the work, the mission, and each other. We show up, check in, and support the people around us. Our culture isn't a vibe; it's a responsibility. No ego, no politics, just good humans doing meaningful work together.