Department: Marketing, Recruitment, Admissions and Communications
About this role
The CRM and Email Marketing Officer will lead the development, execution and optimisation of email marketing campaigns and CRM strategies. Key responsibilities include executing targeted email campaigns, building workflows and customer tags, managing the student lifecycle and leveraging the CRM to build meaningful connections with prospective students to enhance student recruitment, engagement, and retention.
About you
The role requires strong experience with marketing-focused CRMs such as HubSpot, Salesforce and GeckoEngage. This role doesn't require you to have used our current CRM (GeckoEngage) before but you must have used similar CRM/ customer engagement platforms. We need someone who is a strategic thinker, has excellent analytical skills, email marketing workflow experience and the ability to collaborate with various teams to ensure the effective use of CRM data.
About the team
You will be joining a highly professional, committed and student focused academic community and work within a small, friendly and flexible team, who are keen to contribute to our student experience while enjoying a good work life balance.
We are a University that prides itself on our sense of community, including an excellent staff experience.
In addition to your salary we offer a competitive reward package with a range of staff benefits and discounts which include:
Defined Benefit pension schemes via our provider, the Local Government Pension Scheme. Your own monthly contributions are enhanced with employer contributions and a substantial automatic lump sum life cover scheme enhancement.
A paid closure period over the Christmas break is in addition to our generous holiday allowance with bank holidays too and an occupational sickness scheme.
There's also an on-site gym at our Chichester campus; a cycle purchase salary sacrifice scheme; subsidised bus travel between our Bognor and Chichester campuses and Chichester town centre; 24/7 Employee Assistance Programme to support our staff and extensive personal / professional training opportunities throughout the year.
Enquiries are welcomed by Amy Minker, Digital Marketing Manager via email at A.Minker@chi.ac.uk.
Closing Date:
Tuesday 19 August 2025
Interview Date:
w/c 1 September 2025
Prior to submitting your job application kindly ensure you have considered and can demonstrate your right to work in the UK.
This role is unlikely to meet the minimum standard required for skilled worker visa sponsorship. Rules around salary requirement are complex and we appreciate there may be many other routes for consideration. Information and guidance regarding visas and Right to Work evidence is available from the Government website https://www.gov.uk/check-uk-visa
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If you require any support with completing your application or further information on Right to Work please contact the recruitment team; staffrecruitment@chi.ac.uk We are committed to equality, diversity and inclusion at every level because we believe a diverse workforce benefits us all.
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