Job Description

Position :

CRM Associate Planning Director

Career Level: Associate Manager

Location: London (Hybrid)

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song


TMW is a leading integrated creative agency based in London and Bristol. With over 30 years of experience, we've built long-term relationships with our clients . We combine creativity with connectivity, that's powered by deep insight, from our Human Understanding Lab. While we're still independently minded, we're part of the Accenture Song family, which provides us with access to the world's largest tech-powered creative group.


This is a chance to join a unique agency culture, where the passion for people is as strong as the work they produce. We trust and empower our people and recognise the need for flexibility and a healthy work life balance. We operate a fully hybrid model, with all employees able to choose where they work. Whilst also acknowledging there are times when face to face collaboration is preferred.


As an

Associate CRM Planning Director

you will be the strategic and operational head of all data activity on a flagship account. You'll run a talented team of Data Planners and Data Analysts, leading them to deliver high-volume CRM campaigns while pushing forward on the big strategic plays that transform how our client engages with their customers. It's a mix of hands-on leadership, sharp strategic thinking, and client partnership at the highest level.


The Strategy and Planning team at TMW Unlimited is made up of a team of industry professionals, who come from a range of diverse backgrounds both professionally and personally.


The department has an exemplary range of specialists in their field, meaning you'll always have someone at hand to help you with projects and ensure the work you're creating is at the highest calibre.

This is a hybrid which for us means a mix of working from home and our offices in Farringdon, London.

Key Responsibilities

Act as the senior data lead for the client, owning and driving the CRM data strategy in line with business objectives. Inspire and manage the Data Planning and Analytics teams to deliver work that's accurate, insightful, and always on time. Oversee end-to-end data delivery across campaigns, ensuring accuracy, timeliness, and efficiency. Partner with agency client leadership to design, scope, and deliver strategic initiatives including data transformation, segmentation, customer journeys, and measurement frameworks. Champion a test-and-learn culture, using insights to improve performance and unlock new opportunities. Work closely with cross-agency and client-side teams (tech, media, creative, and CRM ops) to ensure seamless integration of data across all touchpoints. Translate complex data outputs into clear, compelling insights and recommendations for senior stakeholders. Act as a trusted advisor, challenging client thinking and bringing innovation in CRM data, analytics, and measurement.

Requirements

Experience in CRM

and data roles, ideally within fast-paced agency or consultancy environments. Proven experience

leading large-scale CRM accounts

with significant data volumes and complex customer journeys. Strong understanding of

data planning, segmentation, campaign delivery, analytics, and reporting

. Experienced in managing and developing teams of data specialists. Exceptional stakeholder management skills, with the ability to build trust and influence at senior levels. Commercially astute, with the ability to balance strategic vision and delivery excellence. Curious, innovative, and passionate about using data to power brilliant CRM.

What's in it for you

At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes 25days' vacation per year, private medical insurance and 3 extra days leave per year for charitable work of your choice!

Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the first-class services we are known for.

Please note that with all of our roles, you should expect some in-person time for collaboration, learning and building relationships with clients, peers, leaders and communities.

As an employer, we will be as flexible as possible to support your specific work/life needs

.

About Accenture

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries -- powered by the world's largest network of Advanced Technology and Intelligent Operations centers. With 509,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at www.accenture.com


Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.

Application Deadline: Ongoing

Accenture reserves the right to close the role, if a suitable candidate is found.


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