Job Description

Are you passionate about CRM, digital marketing, and using data to drive business growth? We're looking for a

CRM (HubSpot) Executive

to join our Marketing team and play a key role in maximising the potential of HubSpot across our organisation.


This is an exciting opportunity for someone with hands-on CRM experience, creative flair, and a data-driven mindset to make a real impact in lead generation, customer engagement, and campaign optimisation.


VTCT Skills (the working name of Vocational Training Charitable Trust) is a market-leading specialist vocational and technical Awarding Organisation. We offer a comprehensive range of qualifications, assessments and services in 17 sectors, including Hairdressing, Beauty, Logistics and Early Years. Working closely with employers and training providers, our ranges are backed by industry and trusted around the world. With over 3,000 training locations, we help over 120,000 learners achieve professional skills that transform their lives, every year.


This role will be a maternity cover position with a proposed start date in November 2025, finishing in December 2026.

What you'll be doing

Supporting campaign execution, A/B testing, and analysing performance to improve results. Managing day-to-day marketing requests and creating engaging, targeted content (email, social media, blog posts) within HubSpot. Building and optimising landing pages and lead capture forms to drive new customer opportunities. Configuring and customising HubSpot to meet business needs and integrating it with other tools. Using automation to nurture leads and streamline processes. Maintaining accurate customer data and ensuring GDPR compliance.

What we're looking for

2-3 years' experience working with a CRM system (HubSpot preferred). Strong knowledge of inbound marketing principles and customer journey optimisation. Proficiency in marketing automation, content creation, and tools such as HubSpot, Salesforce, or Dynamics. Creative skills with Canva or Adobe Suite to design engaging brand-compliant content. Strong organisational skills -- able to juggle multiple projects and meet deadlines. Analytical mindset with the ability to use data to solve problems and make recommendations.

Essential Criteria

(as part of our commitment to support people with disabilities, anyone with a registered disability who meets these criteria will be offered an interview. Please make us aware if this applies to you):


Strong understanding of inbound marketing principles and best practices. Excellent analytical and problem-solving skills with a data-driven approach. Excellent communication, interpersonal, and relationship-building skills. Proficiency in content creation and marketing automation tools in major CRM system e.g. HubSpot, Salesforce, Dynamics. Expert ability in the creation of imagery and content, adhering to Brand Guidelines using Canva or adobe suite Ability to prioritise tasks, manage multiple projects simultaneously, and meet deadlines Strong analytical and problem-solving skills.

Desirable Criteria:

HubSpot experience
####

Benefits

(Please enquire if you would like more information about these before you apply)

:


26 days annual leave, rising to 27 after 2 years. With an extra day for your birthday Life assurance 4 salary
Flexible working arrangements Enhanced sick pay benefits and pension contributions Retail discount offers Cycle to work scheme Employee assistance programme Wellbeing initiatives and support A vibrant array of social opportunities Free parking, free tea and coffee and free fruit! Healthcare services worth up to 1,400 and access to 24/7 GP services Regular massages for office staff

Please submit your CV and a covering letter (optional) to recruitment@vtctskills.org.uk to start the application process.


Once you have applied will we get in touch after the advertising has closed let you know if you have been shortlisted for interview. If you are not contacted after this time, you should assume you were not successful this time; we cannot give feedback due to the volume of applications.

Application closing date: Friday 24th October 2025

Interviews for this role are ongoing throughout the application timeframe and beyond

.


We reserve the right to close this advertisement early if we receive a high volume of suitable applications.


View the Full

Location
Eastleigh/Hybrid


Working Hours
37 hours per week


Working Pattern
Monday to Friday


Salary
25,000 to 31,000