Job Description

About Us

Hi there! We are DAYMADE, a fast-growing consumer brand that is re-imagining the lottery for next-gen players, with holidays and lifestyle prizes at our core. Our mission is to create a win-win destination for our players, prize partners, and planet. We're looking for a CRM Marketing Manager to join our small but mighty team and take ownership of managing the lifecycle of our 50,000 active subscribers (mostly female) and over 200,000 opted-in emails. Every week, thousands of new customers join us, but churn leaves a massive reactivation opportunity untapped. You'd be the first and only CRM manager at DAYMADE and will be in charge of owning this segment, driving measurable revenue growth, and helping us scale to the next level.

The Role

You'll be the owner of our lifecycle marketing programme. From onboarding journeys to reactivation campaigns and win-back workflows, you'll continuously test, optimise, and innovate across touchpoints to increase customer LTV and retention. Beyond driving re-activation, you'll also nurture our existing subscriber base: making customers feel valued, connected, and part of our community

This role is ideal for a commercially minded, data-driven marketer who can combine strategy with hands-on execution in a high-growth subscription business.

Responsibilities

Own CRM and lifecycle strategy. Build and optimise automated journeys: onboarding, churn prevention, win-back, and reactivation. Run targeted upgrade campaigns that convert free users into paying subscribers. Systematically test subject lines, creative, incentives, segmentation, and cadence. Monitor and improve deliverability, hygiene, engagement, and compliance. Create a sense of community through CRM communications and product suggestions: making customers feel recognised, rewarded, and part of something bigger. Report clearly on performance, linking activity to retention, reactivation, and LTV growth. Work with product, design, and growth teams to align lifecycle comms with site experience and paid channels. Develop dashboards and performance reporting for leadership. Scope expansion into additional lifecycle channels (SMS, retargeting) as we scale.

Requirements

Demonstrated success improving retention and LTV in B2C subscription or e-commerce. Strong hands-on experience with CRM/email platforms (Brevo, Klaviyo, Braze, Iterable, or similar). Analytical and data-literate: skilled in segmentation, A/B testing, and interpreting funnel metrics. Creative instincts for copy and design that drive conversion. Solid grasp of deliverability and list hygiene best practices. Commercial focus: always connecting lifecycle activity to revenue outcomes.

Nice to Have

Experience scaling CRM programmes with 100k+ contacts.

Familiarity with SQL or advanced analytics tools.

Exposure to lifecycle comms across Whatsapp, Facebook Messanger, SMS.

Savvy with AI tools (e.g. copy assistants, analytics accelerators): able to use them to speed up workflow and generate ideas, while ensuring all customer comms feel authentic, human, and on-brand.

What We Offer

?Competitive salary: 45-60k DOE. Offer will depend on years of experience and performance track record of the candidate.

?A supportive, hard-working and friendly team who like to have fun!

?Chance to own and scale a critical revenue lever in a high-growth business.

?Hybrid working environment. Currently minimum 1 day per week in the London office (Tower Bridge).

?Real impact: your work will directly drive revenue and retention.

NB: Performance-based progression: Passing probation (6 months) will be tied to delivering agreed retention/reactivation targets, ensuring your success is clearly measured and rewarded.

NB: Offers will be subject to a reference check.

NB: No recruiters.

NB: Must be authorised to work in the UK.

Job Type: Full-time

Pay: 45,000.00-60,000.00 per year

Benefits:

Company pension Employee discount Free flu jabs Work from home
Work Location: Hybrid remote in London EC2M 4YP