Job Description

Start: January 2026

Join the Lacoste Team as our CRM Manager!

Reporting to: Marketing Director, UK & Ireland

Hybrid working: London office / home (3:2)

At Lacoste, we believe that everyone brings a unique touch to our collective spirit. Here, we are passionate teams, united by the same values. Together, we create memorable experiences for our customers by inspiring and connecting with them. Both universal and timeless, the brand brings together cultures and generations. Elevating the crocodile as a rallying sign, to grow, inspire, and make a lasting impact in the world of fashion and retail.

Your responsibilities:

Loyalty Programme Management

: Leads the Lacoste Members loyalty programme, driving strategy, engagement, and omnichannel activations to elevate customer retention and premiumisation.

Retail and partner network management:

Enhance the customer experience, improving customer knowledge and developing customer-centricity: data collection, enrichment, analysis sharing, and recommendations. Define key CRM KPI's and partner with retail and partner networks to drive success.

Campaigns & Communications:

Plans and executes multi-channel CRM campaigns (Email/SMS/Wallet), ensuring tailored offers, customer targeting, and brand consistency.

Insights & Data Strategy:

Manages CRM database, segments customer data, and delivers insights to support VIP engagement, campaign performance, and business growth.

Why join Lacoste?

Working at Lacoste means...


Representing an

iconic brand

that's part of the MF Brands Group, alongside Aigle, Gant, and Tecnifibre, paving the way for exciting

internal mobility opportunities.

Joining a

team

that values personal and collective development, where everyone is encouraged to

grow

and

evolve.

Balancing

passion

and

well-being

, because we believe that everyone needs time to recharge. Embracing our

Durable Elegance

approach - placing our products and value chain at the heart of our sustainability ambitions, with a mission to elevate them to environmental excellence. As well as fostering social inclusion by making equal opportunities a reality through impactful opportunities.

Rewards & Benefits:

Package:

40-45K per annum + 10% bonus

Health & Wellbeing:

Regular team activities (e.g. run club, yoga), Private Healthcare (optional), Employee Assist Programme with the Retail Trust

Holidays:

25 days per year plus usual UK bank holidays and 10 days to work from anywhere.

Swag:

up to 65% off Lacoste products

Learning & Development:

Continuous support on your learning journey from day one

Parenthood:

Enhanced family leave and pay from day one, paid Assisted Conception leave

Extras

: Employee Referral, Long Service Award, Social Committee events

Ready to join a unique adventure?

1st step

: Apply now and live the Lacoste candidate experience

2nd step

: First call with the Talent Acquisition Coordinator

3rd step

: In person interview with the Marketing Director and Senior HR Business Partner

4th step

: Interview with the Marketing Director and Global CLT & Data Marketing Director.

5th step

: Accept the challenge and become a Lacoste teammate!

Your profile:

Share the same values

: Play as One Team | Play with Elegance | Play by Daring | Play with Tenacity

Retail & CRM experience:

Background in premium/luxury retail with hands-on CRM, loyalty, and clientelling expertise.

Event-ready

: Confident planning and delivering activations and VIP events.

Analytical & tech-savvy:

Comfortable with CRM platforms, Google Analytics, and data reporting.

Strong communicator:

Clear, confident, and customer-focused in both written and verbal English.

Collaborative & solutions-driven:

Builds strong relationships and thrives in problem-solving.


Equal opportunities



At Lacoste, we are committed to making equal opportunities a reality.

Inherited from our unique vision of fashion-sport, equal opportunities move us forward and our recruitment methods follow this commitment by focusing on skills and embracing all types of talents.

We commit to fostering a diverse and inclusive environment where elegance goes beyond style and where each of us is given the chance to fulfill our greatest potential.