Job Description

Job Advert

About PAI

Since launching in 2007, Pai Skincare has empowered tens of thousands of people to achieve

happier, healthier skin

. Born from our founder Sarah Brown's personal journey with hypersensitive skin, we've grown into a globally recognised,

award-winning skincare brand

.



Our

West London HQ

is where the magic happens--where every bottle is formulated, manufactured, and shipped with care. We're proud to be leaders in

ethical, sustainable skincare

, pushing the boundaries with

natural, high-performance ingredients

. Now, we're looking for passionate individuals to join our team and help us reach

millions more around the world

.

Why this role matters:

We're looking for a strategic, hands-on

CRM & Media Manager

to drive customer growth, engagement, and retention across our global Direct-to-Consumer (DTC) business, with a key focus on the UK, US, and EU. You'll sit at the intersection of data, insight, and creative execution -- working across CRM and paid media to deliver performance through best-in-class customer journeys and campaigns.

What you'll be doing:

Customer & Data Strategy

Own and evolve our first-party data strategy across acquisition, activation, and loyalty. Lead customer insight reporting to influence decisions across DTC, marketing, and wider teams. Ensure data integration and hygiene across platforms (DTC, CX, media, etc.).

CRM & Email Marketing

Manage our CRM agency, overseeing campaign planning, delivery, and reporting. Build and optimise email communications (campaigns and automations) in Ometria. Refine customer journeys to increase engagement, conversion, and retention. Collaborate with CX on delivering a seamless customer experience.

Paid Media Strategy

Own the media agency relationship and co-develop data-driven, insight-led strategies. Lead media planning across paid channels, aligning with commercial goals. Brief creative assets and collaborate with Marketing on high-impact campaigns.

Collaboration & Reporting

Partner with DTC, Marketing, Content, and CX teams for integrated planning. Present regular reports and strategic recommendations to senior stakeholders. Advise on CRM and data strategy for brand partnerships and activations.

What you'll bring:

4+ years in CRM, lifecycle marketing, or media roles -- ideally in DTC, beauty, fashion, or lifestyle. Proven experience using Ometria or similar CRM tools. Solid understanding of segmentation, customer journeys, CAC, LTV, and ROAS. Experience managing agencies and briefing performance-focused creative. Strong project management and cross-functional communication skills. A customer-first mindset and passion for data-led marketing. Confidence in turning insights into clear, impactful actions. A proactive, collaborative approach with a drive for continuous improvement. High attention to detail and a focus on delivering results.

How we work

Hybrid working 2-3 days at Pai HQ in Acton

What you'll get in return

25 days annual leave, plus public holidays Your birthday day off too! Free skin care products (Pai ones!) Company discount for yourself, friends and family Wellbeing support - Employee Assistance Programme and private healthcare (BUPA) Contributory pension scheme Life insurance x3 salary

Equal opportunities

We celebrate diversity in our customers, our products and our people. We champion inclusivity and an environment where you can truly belong and be the best version of you.


We're committed to equal opportunities and welcome people from all backgrounds, perspectives, ideas and experiences.


If you feel you would benefit from any support or reasonable adjustments during the recruitment process, please don't hesitate to let us know and we will do our best to help you to be at your best through this process.