Job Description

Role Summary

To support the Cruise Product Manager in ensuring a competitive product offering that is effectively marketed.


To assist in the general co-ordination of product in both an online and offline environment. This is be achieved by working with the Cruise Commercial Manager, Hays Beds, Hays Transfers, 3rd Party Suppliers and Airline suppliers and putting the resulting product to market with effective communication with the sales and marketing teams.

Key Responsibilities / Responsible for

Maximising overall sales throughout the group, by identifying product that would be suitable to market, with the support from the suppliers. Responsible for the sourcing and pricing of cruise Product from a Hays Tour Operating (VISTA) perspective. This product will be used in marketing mediums including, but not limited to: Brochures POS Social Media Online Campaigns e.g. Travelzoo/Holiday Pirates Direct Mailers E-shots Website Press Billboards Radio
This includes the sourcing of up to date and relevant imagery to be used in all mediums


Maintain the Hays Cruise website, and use Google Analytics and reporting systems to understand what is working well


Support and assist the Sales and Support teams with queries on marketed product and general supplier questions


Familiarisation of internal and external land and airline suppliers to gain an understanding of their strongest campaigns or offers to ensure the best product is selected


Completion of competitor analysis to understand where we have the strongest VISTA offers, and to identify product gaps, feeding back findings to the Cruise Product Manager.


Following Marketing and Creative request procedures to ensure exposure of product Production of Facebook offers Sourcing specific offers for any cruise Mailers/WOW offers/Social Completing Booking Audits on a daily basis to report on how many bookings are going through VISTA and other cruise competitors
Any additional ad-hoc duties

Competencies / Qualifications

Good customer service skills Good product knowledge IT literate and a competent user of Microsoft Word, Excel, Outlook, and in-house systems Ability to prioritise workload and work to deadlines, including a high attention to detail Ability to work within a team Ability to work under own initiative Good organisational skills Effective communicator Have a positive, proactive approach to problem solving Ability to adapt quickly to new situations due to the fast paced, dynamic and varied nature of the department and role.

General

To undertake any other duties that may fall into the job criteria To conform with all company policies and procedures including Health and Safety To treat all employees, customer and suppliers with dignity and respect This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved

Our values

Our SMILE values are embedded in to our company and ensure our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times.


Supportive Motivational Innovative Loyal Excellent

What it's like to work for us?

Whichever location or department you work in, our people are always at the heart of everything we do. We offer a range of training programmes to help you progress personally and professionally, as we know the benefits of promoting and rewarding our hardworking colleagues are extremely important.


Of course, it's not all about work. We're very sociable and there are always lots of team nights-out and company parties. Plus, there are opportunities to travel abroad on educational trips, and you can also take advantage of our colleague discount when booking your own holidays.

Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure

the safety of our apprentices for relevant roles.